Join us to discover how BNP Paribas boosted self-service resolution by 45% and improved lead conversion by 20%

2 Years of Digital Empowerment In a Glance!

Wednesday, October 15 | 1:30 PM New York | 2:30 PM Brasilia
5 additional time options are in the form on the right - please select your slot.

Insider has been powering BNP Paribas with advanced chatbot automation and AI-enabled customer support. By implementing “Leasy” and integrating it with knowledge base + behavior triggers, they achieved a 45% increase in inquiries resolved without human agent, a 30% reduction in simple repetitive support tickets, and a 20% uplift in lead conversion rate — speeding up response time and improving user experience.

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Meet The Speaker

Katie Cervasio, Banking & Finance- Global Digital Growth Director 

In this exclusive masterclass with BNP Paribas and Insider, we dive into the strategies they used to:

  • Deploy a 24/7 chatbot (Leasy) for first-level support to handle FAQs and standard leasing queries

  • Use AI to route complex enquiries to human agents seamlessly

  • Trigger chat suggestions based on visitor behavior (e.g. pricing page, leasing terms)

  • Reduce resolution time and support costs by automating repetitive tasks

  • Increase lead conversions by offering instant quotes or information via chat

Join us in this exclusive chat with Katie Cervasio (Finance & Leasing & Digital Assistants – Global Digital Growth Director) for an inside view on BNP Paribas’ chatbot-driven strategy.

Katie Cervasio
Banking & Finance- Global Digital Growth Director 
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Insider × BNP Paribas

Transforming support via AI-powered chat

By using Insider’s Chatbot (Leasy) and automated assistance tools, BNP Paribas delivered instant, always-on customer support and leveraged behavioral triggers to generate leads. The result: +45% self-service resolution, -30% repetitive ticket load, and +20% lead conversion uplift.

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