SUCCESS STORY

Youdge, One of France's Fastest-Growing Fintechs, Switched to Insider One to Transform Lead Gen and CX with Unified CDP Journeys

Youdge, One of France's Fastest-Growing Fintechs, Switched to Insider One to Transform Lead Gen and CX with Unified CDP Journeys

40%

savings in campaign creation time

10%

CR uplift

75%

optimization in cost per message

Challenge

Challenge

Youdge needed to scale lead collection and post-conversion engagement while reducing acquisition costs, overcoming limited automation, personalization, and segmentation across key digital touchpoints.

Solution

Solution

Youdge used Insider One’s Architect to automate personalized email and SMS journeys, recover incomplete forms, and run segmented, weekday-specific campaigns to improve engagement and conversion.

Result

Result

With Insider One, Youdge achieved 40% savings in campaign creation time, a 10% CR uplift, 75% optimization in cost per message, and a 1.61% CVR from form recovery emails to 198,000 users.

ABOUT THE CUSTOMER

Youdge is a leading financial services platform headquartered in France, offering fast, accessible lending solutions to millions of customers. Renowned for its streamlined digital experience and expert support, Youdge helps users compare and select financial products with ease, driving innovation and trust in the French and Canadian markets.

INDUSTRY
Financial Services
SOLUTIONS
Architect
Predictive Audience
Smart Recommender
CDP
CHANNELS
Email
SMS
Web Personalization
Architect

SUCCESS STORY #1

Increasing Form Completion with Personalized Recovery Emails

The Challenge

The Challenge: Youdge needed to maximize lead collection and increase form completion rates, a critical step for effective lead generation and lowering acquisition costs. Previously, they struggled to automate form recovery and deliver relevant, convenient reminders - resulting in lost opportunities, higher cost of acquisition, and limited ability to engage new users landing on key digital touchpoints.

The Solution

With Insider One, Youdge built automated Architect journeys to send form recovery emails, including personalized links to resume requests, streamlining the process and re-engaging prospects at scale.

Insider One's unified customer profiles allowed us to launch personalized, cross-channel journeys immediately after a seamless 3-month migration, with full deployment in under 6 months. Their responsive support resolved onboarding issues rapidly, driving faster campaign creation, stronger conversion rates, lower cost per message, full GDPR compliance, and engagement well above industry benchmarks.

Carles Morant, CRM & Data Manager
Youdge

1.61%

CVR from form recovery emails to 198,000 users

SUCCESS STORY #2

Driving Conversion with Post-Form Email and SMS Journeys

The Challenge

With a primary focus on increasing Customer Lifetime Value (CLTV) through better post-conversion journeys, Youdge aimed to re-engage users who completed forms but hadn't converted. Existing systems lacked the ability to deliver real-time, targeted notifications or seamlessly personalize journeys for both known and anonymous users, leading to increased abandonment, missed upsell opportunities, and difficulty optimizing retention.

The Solution

Using Insider One, Youdge launched personalized email and SMS journeys with direct links to user-specific results. The latest campaign enabled real-time, targeted notifications right after form submission, driving engagement rates that were more than 2X higher than typical industry benchmarks and reactivating users who were at risk of dropping off.

97%

email deliverability rate

10%

CTR on email journeys

40%

CTR on SMS notifications

SUCCESS STORY #3

Optimizing RAC Product Conversion with Architect Journeys

The Challenge

To optimize cost-efficient acquisition and capture more qualified leads, Youdge sought to A/B test and personalize their outreach for the RAC (rachat crédit) product across different weekdays. Their former tools could not flexibly segment campaigns or automate communications, limiting the ability to experiment, improve homepage personalization for paid traffic, or adapt messaging for segments most likely to convert.

The Solution

Insider One's Architect enabled scheduled and segmented SMS journeys, allowing the marketing team to run controlled, weekday specific campaigns and optimize delivery timing for maximum conversion impact.

10.2%

CTR on SMS journeys

4.3%

CVR on SMS journeys

Looking ahead

Looking ahead Looking ahead

Looking ahead

Youdge is considering to expand Insider One journeys into Canada, and enhance web personalization for anonymous users to capture more leads and boost conversion. They are also planning to launch WhatsApp marketing, and leverage AI-powered web push. To drive stronger retention and growth.

 

Youdge’s favourite feature is Architect, which enables highly automated, cross-channel journeys and personalized recovery flows - delivering major CVR lifts, operational agility, and improved customer experiences across every touchpoint.

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