SUCCESS STORY

How VETC achieved full digital onboarding in just 10 days and tracked 100+ custom events with Insider One

How VETC achieved full digital onboarding in just 10 days and tracked 100+ custom events with Insider One

40 days

full migration completion

 

10 days

from kickoff to go-live

100+

custom events tracked

Challenge

Challenge

VETC needed to launch personalized digital experiences quickly despite scattered data, limited internal expertise, and low user activation across a fragmented customer journey.

Solution

Solution

Insider One partnered with VETC to streamline integration, co-build data plans, and train the team to execute fast across channels. Using automated journeys, Insider One helped VETC target key lifecycle moments with behavior-based messaging.

Result

Result

VETC tracked 100+ custom events in 10 days and brought 40+ journeys live in 30 days.

ABOUT THE CUSTOMER

VETC Electronic Toll Collection Company Limited is Vietnam's leading ETC operator, managing toll systems on major roads and expressways nationwide. As a subsidiary of TASCO JSC, VETC's mission is to provide seamless, convenient toll payment solutions for millions of drivers across the country. The VETC app streamlines every journey, supporting automatic road toll payment and a frictionless user experience.

INDUSTRY
Automotive
Services
SOLUTIONS
Architect
Upsert API
Integration Wizard
CHANNELS
App Personalization
App Push
Email

SUCCESS STORY #1

Accelerating Digital Transformation With Full-Funnel Integration In 10 Days

The Challenge

VETC needed to rapidly launch a personalized digital experience for millions of drivers, despite facing common enterprise roadblocks: scattered data, limited internal product knowledge, and a tight timeline. As a pioneer in Vietnam's traditionally offline automotive services sector, VETC also had to navigate the complexities of digital transformation in an industry unaccustomed to such change.

The Solution

Insider One partnered closely with VETC to simplify and accelerate every step of the transformation process. The Insider One team provided daily, action-oriented support, co-built data plans and customer journey scripts, and enabled seamless integration via Upsert API. VETC's team trained intensively on Insider One's CDxP suite, aligning tightly around clear execution milestones. Within just 10 days, they tracked over 100 custom events, enabling full-funnel automation across app, email, and other channels.

Within just 40 days, we completed the entire project—including full integration and campaign activation across Email and App—achieving the fastest onboarding and accelerated time-to-value (TTV) in our company's history. With Insider One's support, we integrated over 100 custom events, gained full visibility across the user journey, and activated multichannel journeys that drove a significant uplift in user engagement and retention—transforming our digital experience for millions of drivers.

Nguyen Manh Hung, Marketing Manager
Vetc

10 days

from kickoff to full data integration

100+

custom events implemented

SUCCESS STORY #2

Driving Active User Rates With Automated Journeys

The Challenge

VETC struggled with low user activation and retention. The main challenge was to reactivate users across fragmented stages of the customer journey, as many users downloaded the app but failed to complete key steps like registration, eKYC, or wallet linking.

The Solution

Using Insider One's Architect, VETC built automated, multichannel journeys that targeted every critical moment in the user lifecycle. This included sending reminders to users who downloaded but didn't register, nudges to those who completed eKYC but hadn't linked their wallet, and re-engagement messages to inactive users. All communications—via push notifications, in-app messages, and email—were triggered by real-time user behavior.

50.4%

open rates

3.69%

CR

40+

journeys live in 30 days

Looking ahead

Looking ahead Looking ahead

Looking ahead

VETC plans to extend personalized engagement to new channels and expand Insider One's solutions across the entire TASCO group. By scaling Insider One's technology, TASCO aims to deliver seamless, data-driven experiences for customers in the automotive, insurance, and hospitality sectors, setting new standards for digital excellence.

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