SUCCESS STORY

How Slazenger gained 49x ROI in only 8 weeks thanks to Insider's omnichannel marketing solution and Insider One AI

How Slazenger gained 49x ROI in only 8 weeks thanks to Insider's omnichannel marketing solution and Insider One AI

49X

ROI within eight weeks

700%

increase in customer acquisition

30%

productivity gains with Insider One AI
Challenge

Challenge

Slazenger needed to reduce cart abandonment and convert price-sensitive browsers by delivering more effective, targeted engagement across key digital channels to increase overall conversion and ROI.

Solution

Solution

Slazenger implemented Insider’s AI-powered Architect, Smart Journey Creator, and Smart Segment Creator to orchestrate personalized, multi-channel journeys using predictive segmentation and real-time data from a unified customer database.

Result

Result

These AI-driven journeys re-engaged cart abandoners, activated price-sensitive shoppers with tailored offers, and improved conversion metrics while safeguarding profitability from indiscriminate discounting.

ABOUT THE CUSTOMER

As one of the world's most established sports brands, Slazenger is well-known for its stylish sportswear covering cricket, tennis, swimming, hockey, golf, and much more. With over 150 years of experience, Slazenger offers a range of both amateur designs and professional-grade products. Founded in 1881, the brand rose to global fame when champion tennis players requested Slazenger tennis balls for the Grand Slam event. Since then, Slazenger has become famous for having the longest-running sports sponsorship in history by providing tennis balls for Wimbledon since 1902. Slazenger also produced the official match ball for the 1966 FIFA World Cup.

INDUSTRY
Retail - Fashion
SOLUTIONS
Architect
Insider One AI
Tags
Cart Recovery
CHANNELS
Push Notifications
SMS
Email

SUCCESS STORY #1

Recovering lost revenue with individualized, cross-channel cart abandonment messaging

The Challenge

Slazenger was looking to improve its cart abandonment rate. Cart abandoners represent an engaged audience that has completed most steps in the sales funnel, so they needed a customer experience solution that could effectively nudge these shoppers to complete their purchases. This strategy aimed to boost conversions and generate a stronger return on investment from their marketing technology stack.

The Solution

Slazenger used Insider's Architect and Smart Journey Creator under Insider One AI to design an optimized cart abandonment journey, identifying the best channels, wait times, and send times for maximum performance. Automated reminders were sent via Email, Web Push, and SMS, with coupon codes delivered through SMS to incentivize purchases. All interaction data was synced with the Unified Customer Database (UCD) for offline use by sales teams. Slazenger also leveraged the Journey Live Stats feature to monitor customer interactions in real time and optimize performance proactively. These tools enabled Slazenger to re-engage cart abandoners effectively and boost conversions.

30%

productivity gains with Smart Segment Creator

49X

ROI in eight weeks

40%

abandoned revenue recovered in a single campaign

SUCCESS STORY #3

Enticing shoppers to return with targeted price drop notifications

The Challenge

Slazenger aimed to enhance its email click-through rate (CTR) and conversion rate (CVR) by ensuring that their email messaging effectively captured users' attention. Many customers browsed products without making purchases, often due to price sensitivity. Recognizing that discounts significantly influence buyer behavior, Slazenger sought to deliver relevant and targeted discount messaging that highlighted specific products of interest, maximizing the chances of conversion.

The Solution

Slazenger used Insider's Architect and Smart Segment Creator powered by Insider One AI to identify price-sensitive browsers through the High Discount Affinity predictive segment. This ensured that price-related incentives were targeted only at discount-conscious buyers, protecting overall profitability. Price drop notifications were sent via Email and Web Push within 24 hours whenever the price of a product a user viewed, wishlisted, or abandoned in their cart dropped by 10% or more. This strategy created urgency, re-engaged hesitant shoppers, and converted them into buyers while maintaining profitability.

The results

7.2%

boost in overall ROI

54%

increase in CR from price-sensitive segment

12.1%

increase in click-through rate compared to other campaigns

Looking ahead

Looking ahead Looking ahead

Looking ahead

Slazenger plans to elevate its customer experience by adopting more Insider products and capabilities. The team aims to improve conversions, reduce cart abandonment, and deliver timely, relevant messages to boost ROI. They also plan to experiment with back-in-stock campaigns, expand price drop notifications, and leverage Insider One AI to generate copy and images, enhancing team agility and productivity. Their ultimate goal is to deliver seamless 1:1 cross-channel experiences that drive engagement and revenue.

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Insider's growth experts suggested exactly which tools to use to achieve our objectives. We implemented personalized product recommendations on the homepage and this helped us generate a 18.8% increase in revenue per user in one month. Insider's tools are amazing.

Senior eCommerce Manager

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