SUCCESS STORY

How PharmaMarket Achieved a 26% Search Add-to-Cart Rate and €1.6M Attributed Revenue in One Quarter

How PharmaMarket Achieved a 26% Search Add-to-Cart Rate and €1.6M Attributed Revenue in One Quarter

26%

search add-to-cart rate

€1.6M

attributed revenue in 3 months

3%

uplift in overall CR
Challenge

Challenge

PharmaMarket needed to replace generic, algorithm-based recommendations and basic search with personalized experiences that used customer behavior to improve product discovery and conversions.

Solution

Solution

Insider One helped PharmaMarket personalize recommendations and search by using self-learning algorithms and behavioral data to surface more relevant products and results across devices.

Result

Result

Insider One drove a 53% search CTR and a 26% search add-to-cart rate from search.

ABOUT THE CUSTOMER

PharmaMarket (https://www.pharmamarket.eu/) is a leading online pharmacy and beauty retailer in Benelux, serving Belgium, The Netherlands, France, and Germany. The company offers a wide range of pharmaceutical and beauty products, focusing on fast delivery, safety, and customer-centric service.

INDUSTRY
Retail - Beauty & Cosmetics
SOLUTIONS
CDP
Eureka
Smart Recommender
CHANNELS
Web Personalization
Eureka
Smart Recommender

SUCCESS STORY #1

Increasing Sitewide Conversion Rate by 3% with Smart Recommender

The Challenge

PharmaMarket needed to move beyond generic, algorithm-based recommendations and better utilize personal data - such as recent purchases and browsing behavior - to deliver more relevant product suggestions and boost conversions.

The Solution

By implementing Insider One's Smart Recommender, PharmaMarket activated 10 advanced algorithms, including Attribute Affinity, Most Popular Items, and Purchased Together. These self-learning algorithms continuously improved recommendations, adapting to user behavior over time and delivering personalized product suggestions across mobile and desktop.

Personalization is critical in pharma and beauty, where relevance and trust drive every transaction. With Insider, we saw a direct impact on our key metrics – our search add-to-cart rate reached 26%, and we attributed €1.6 million in revenue in just one quarter. The actionable insights and seamless integration empowered us to make smarter decisions, faster.
Jarne van Riet
Marketing & Growth Manager

6.5%

product CTR

3%

sitewide CR uplift

10

recommendation algorithms in use

SUCCESS STORY #2

Achieving 26% Add-To-Cart Rate and €1.6m Revenue in 3 Months with Eureka

The Challenge

PharmaMarket's existing search functionality was limited, relying on basic algorithms without leveraging user data. The brand needed a more intelligent, personalized search experience to improve product discovery and drive sales.

The Solution

With Insider One's Eureka, PharmaMarket upgraded from lexical to semantic search, using behavioral data to tailor search results to each user. This shift made search the highest-performing touchpoint, delivering highly relevant results from the very first interaction.

€1,600,000

attributed revenue in 3 months

53%

search CTR

26%

search add-to-cart rate from search

9.3%

CR from search

Summary

Insider’s unified platform empowered PharmaMarket to deliver truly personalized experiences at every step of the customer journey. By consolidating tools, leveraging actionable insights, and adopting AI-driven personalization, PharmaMarket achieved significant uplifts in search engagement and conversion rates – proving the value of data-driven marketing in the pharma and beauty sector.

Looking ahead

Looking ahead Looking ahead

Looking ahead

PharmaMarket plans to expand its use of Insider One by testing Merchandising Rules in Eureka and launching new channels such as WhatsApp and SMS , aiming to further personalize the customer journey and drive incremental growth.

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