SUCCESS STORY

Peugeot achieves +120% uplift in test-drive form submissions in the first 20 days with Insider One

Peugeot achieves +120% uplift in test-drive form submissions in the first 20 days with Insider One

+120%

Submission uplift

11

Vehicles sold during campaign
Challenge

Challenge

Peugeot needed to convert vehicle research traffic into dealership opportunities. Visitors often left vehicle-detail pages without booking a test drive, creating a need for relevant invitations at the moment of exit.

Solution

Solution

Insider One enabled Peugeot to micro-segment visitors and trigger personalized exit-intent overlays on vehicle-detail pages. Messages connected the model being researched with a relevant promotion or test-drive booking form.

Result

Result

Peugeot achieved +120% uplift in test-drive form submissions within the first 20 days. The lead-generation campaign generated 11 vehicle sales during its reported lifetime, whose full duration was unspecified.

ABOUT THE CUSTOMER

Peugeot is an automotive brand in Europe. Its digital marketing team sought to turn vehicle research traffic into high-quality dealership opportunities by connecting visitors with relevant, model-specific test-drive invitations.
INDUSTRY
Automotive
SOLUTIONS
Predictive Segments
Web Templates
CHANNELS
Web Personalization

SUCCESS STORY #1

Turning exit intent into test-drive bookings with model-specific personalization

The Challenge

Vehicle research involves extended consideration, and visitors often left Peugeot's vehicle-detail pages without booking a test drive. Peugeot needed to turn model interest into actionable leads through timely invitations that preserved the earlier research experience.

The Solution

Insider One enabled Peugeot to group visitors into micro-segments and display personalized overlays when they showed exit intent on model-specific vehicle-detail pages. Based on the page and visitor preferences, each overlay highlighted a current promotion or presented a test-drive booking form.

“Being able to deliver personalized content during the pre-purchase process was crucial for Peugeot.”
Baris Yuceokur
Digital Marketing Manager

The Result

Peugeot achieved +120% uplift in test-drive form submissions within the first 20 days. The lead-generation campaign also generated 11 vehicle sales during its reported lifetime. The full campaign duration was unspecified.

+120%

Submission uplift in the first 20 days

11

Vehicles sold during the campaign

Web Personalization

Connect visitor intent with a relevant next step

Connect visitor intent with a relevant next step Connect visitor intent with a relevant next step

Web Personalization

Connect visitor intent with a relevant next step

Use Insider One to personalize onsite experiences for visitor segments. Deliver relevant exit-intent messages that connect the content visitors explore with a clear next step.

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