SUCCESS STORY

How Lexus drove 12X ROI growth and increased conversion rates by 86.5% with Insider

How Lexus drove 12X ROI growth and increased conversion rates by 86.5% with Insider

104.9%

increase in lead collection via InStory

86.5%

increase in CVR via Hello Bar

150.5%

increase in lead collection via Web Suite
Challenge

Challenge

Lexus wanted to improve product discovery, promote special offers and limited-time deals, and showcase new inventory in its showrooms.

Solution

Solution

Insider recommended InStory, Hello Bar, and a mobile hamburger menu to deliver engaging product discovery, targeted promotions, and simpler navigation across web and mobile.

Result

Result

Lexus increased lead collection, showroom visits, bookings, sales, engagement, and conversions while improving the mobile experience.

ABOUT THE CUSTOMER

Lexus Al-Futtaim Automotive is a leading automotive company operating across the Middle East, Africa, and Asia. Founded in 1955 and headquartered in Dubai, the company has more than 200 stores worldwide and employs over 20,000 people. The group offers a wide range of services, from leasing, sales, and service of passenger and commercial vehicles, to used cars, leasing, and rentals.

INDUSTRY
Automotive
SOLUTIONS
InStory
Hello Bar
CHANNELS
Web Suite
Mobile

SUCCESS STORY #1

Increasing new leads by 104.9% with compelling product discovery experiences via InStory

The Challenge

Lexus was looking to improve product discovery and wanted to better engage customers with special offers and limited-time deals. They also wanted to promote new inventory in their car showrooms.

The Solution

Insider's growth experts recommended InStory, our cutting-edge product discovery solution which engages customers with a full-screen experience and a fun, snackable storytelling format. With Insider's help, Lexus launched strategically-placed InStories across Web and Mobile, leading to an increase in lead collection, showroom visits, bookings, and sales.

Using InStory, we've seen more conversions which translates into more showroom visits and more test drive requests, which leads to even more sales.

Digital Marketing Manager
Lexus Drove 12x Roi Growth

104.9%

increase in lead collection via Instory

SUCCESS STORY #2

Increasing conversions by 86.5% with Insider's Hello Bar feature

The Challenge

Lexus was looking for new ways to promote special offers on its website and increase product discovery among both new and returning users. It needed a tool which could build targeted, relevant banner messages and get these live on-site quickly and with little IT support.

The Solution

Insider's growth experts recommended Hello Bar, an easy-to-use tool which allowed Lexus to show promotional banner messages across its website. Hello Bar helped Lexus drive more engagement and conversions by highlighting products or services on limited-time sales, helping to drive urgency to buy before the sale ended.

The implementation was seamless, and the Insider team was supportive and highly professional.

Digital Marketing Manager
Lexus Drove 12x Roi Growth

86.5%

increase in CVR via Hello Bar

SUCCESS STORY #3

Improving the mobile experience to increase leads by 150.5%

The Challenge

Lexus was looking to enhance its mobile customer experience by simplifying and streamlining the website navigation. A simple mobile navigation which allows users to quickly achieve their goals has a direct impact on lead collection, conversion rates, and user experience.

The Solution

Our growth experts suggested implementing Insider's hamburger menu template to declutter the experience on mobile. The hamburger menu navigation style saves screen space and keeps users from getting overwhelmed with too many choices by offering a simplified layout for mobile users.

We're really pleased with the forms we've been able to create with Insider. The more forms we receive, the more leads we receive. Additionally, we've seen more conversions, showroom visits, and test drive requests since using Insider—which leads to more sales.

Digital Marketing Manager
Lexus Drove 12x Roi Growth

We're interested in learning more about Architect and testing its capabilities with orchestrated campaigns in the future.

Digital Marketing Manager
Lexus Drove 12x Roi Growth

150.5%

increase in lead collection via Web Suite

Looking ahead

Looking ahead Looking ahead

Looking ahead

“We're interested in learning more about Architect and testing its capabilities with orchestrated campaigns in the future.” Digital Marketing Manager

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