SUCCESS STORY

How PERCENTIL Increased CR by 25% and Transformed Customer Engagement with Insider One's Omnichannel Marketing Platform

How PERCENTIL Increased CR by 25% and Transformed Customer Engagement with Insider One's Omnichannel Marketing Platform

10%

AOV uplift

25%

CR uplift

20%

conversion rate for anonymous users
Challenge

Challenge

Percentil needed to increase AOV and convert a largely anonymous visitor base while efficiently acquiring high-value customers in a competitive fashion and second-hand market.

Solution

Solution

Insider One implemented personalized onsite journeys, web push and cart reminders for anonymous users, and precise lookalike audience targeting to boost engagement, AOV, and acquisition efficiency.

Result

Result

Percentil achieved a 10% AOV uplift, a 25% CR uplift, a 20% conversion rate for anonymous users, and increased ROAS and optimized CPA.

ABOUT THE CUSTOMER

PERCENTIL is a Spanish online retailer specializing in second-hand clothing for women, men, and children. The platform offers high-quality, like-new items often with discounts of up to 90%. Founded by Lourdes Ferrer, PERCENTIL aims to provide affordable fashion options, ensuring users can find quality clothing at a fraction of the original price.

INDUSTRY
Retail
SOLUTIONS
Architect
Predictive Audience
Purchase Progress Bar
Cart Reminder
Onsite Experiments
CHANNELS
Push Notifications
SMS
Email
WhatsApp
Ad Channels

SUCCESS STORY #1

Increasing AOV through Purchase Progress Bar

The Challenge

PERCENTIL needed to increase the average order value (AOV) to remain competitive against both second-hand marketplaces and major fashion retailers with low-cost options.

The Solution

Insider One implemented a Purchase Progress Bar, which incentivized users with free delivery upon reaching a certain cart value. This approach encouraged users to add more items to their cart, boosting AOV.

The Purchase Progress Bar was a strategic move that not only motivated users but also directly impacted our bottom line.

Lourdes Ferrer, CEO & Founder
Percentil

10%

AOV uplift

25%

CR uplift *For the French market

SUCCESS STORY #2

Converting anonymous users with Cart Reminder Push

The Challenge

Over 80% of PERCENTIL'S website visitors were anonymous, making it difficult to personalize experiences or drive conversions.

The Solution

Insider One utilized its Cart Reminder Push notifications to target anonymous users, prompting them to complete their purchases even without a registered account. Additionally, lead collection campaigns and countdown banners were deployed to convert anonymous visitors into known users.

With Insider One, we've transformed how we connect with our customers, turning anonymous users into engaged buyers and driving a 10% lift in AOV. Their data-driven strategies and cross-channel tools allowed us to create meaningful experiences that resonate with our unique audience.

Lourdes Ferrer, CEO & Founder
Percentil

8%

click-through rate (CTR)

12%

conversion rate (CR) *For the German market

SUCCESS STORY #3

Engaging Anonymous Users with Web Push Notifications

The Challenge

With over 80% of visitors arriving on PERCENTIL'S website as anonymous users, personalizing their experiences was challenging, leading to missed opportunities for engagement and conversion.

The Solution

Insider One's Web Push enabled PERCENTIL to engage anonymous users without accounts by using token-based identifiers. This allowed them to send relevant push notifications like cart reminders or personalized offers based on browsing behavior, encouraging purchases and registration.

20%

conversion rate for anonymous users

SUCCESS STORY #4

Targeting High-Value Audiences with Lookalike Campaigns

The Challenge

Insider One used PERCENTIL's customer data to build Lookalike Audiences on Meta and Google, targeting users with similar behaviors, interests, and purchase patterns to PERCENTIL's best customers. This enabled performance campaigns to target users with high likelihood to purchase, or matched the profiles of their most valuable customers, boosting acquisition and optimizing ad spend.

The Solution

To support acquisition efforts and attract more high-value customers, PERCENTIL needed a strategy that could precisely target new users similar to their best existing customers. The challenge Insider One used PERCENTIL's customer data to build Lookalike Audiences on Meta and Google, targeting users with similar behaviors, interests, and purchase patterns to PERCENTIL's best customers. This enabled performance campaigns to target users with high likelihood to purchase, or matched the profiles of their most valuable customers, boosting acquisition and optimizing ad spend.

Optimized CPA

(cost per acquisition)

Increased Reach

to users with high revenue potential

Increased ROAS

(return on ad spend)

Looking ahead

Looking ahead Looking ahead

Looking ahead

Looking ahead, PERCENTIL plans to further expand its use of Insider One's omnichannel solutions, integrating advanced personalization features across email, push notifications, and social channels. Leveraging Insider One's predictive Al capabilities, they aim to optimize user journeys by aligning messages with each customer's unique preferences and behaviors. As PERCENTIL continues to grow, they also intend to explore the potential of integrating offline and online data, laying the groundwork for a seamless omnichannel experience that includes future physical store expansion.

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