SUCCESS STORY

How Micromania boosted conversions by 64% using Insider One's unified cross-channel experience

How Micromania boosted conversions by 64% using Insider One's unified cross-channel experience

20%

CVR of unknown visitors

64%

increase in CR
Challenge

Challenge

Micromania needed to reduce cart abandonment, boost gamified product discovery, and turn anonymous visitors into known customers with more personalized, engaging experiences.

Solution

Solution

Insider One implemented personalized pop-ins, interactive InStory experiences, and targeted surveys to capture preferences, enhance discovery, and increase visitor identification and conversions.

Result

Result

With Insider One, Micromania achieved a 20% CVR of unknown visitors and a 64% increase in CVR while a 20% customer survey response rate increased visitor identification.

ABOUT THE CUSTOMER

Founded in 1983, Micromania is a dominant player in the French video game retail industry. With over 350 stores and a strong omnichannel presence, Micromania has evolved to offer a broad range of consumer electronics, gaming products, and accessories. E-commerce now accounts for 20% of its revenue, and it remains dedicated to delivering personalized customer experiences both in-store and online.

INDUSTRY
Retail
SOLUTIONS
Overlays
CHANNELS
Web Push
Web Suite

SUCCESS STORY #1

Boosting product discovery and retaining customers using personalized pop-ups

The Challenge

Micromania wanted to reduce cart abandonment by retaining visitors who intended to leave the website.

The Solution

Insider One implemented a pop-in on the website's best-sellers page featuring popular products like Harry Potter games. The personalized experience kept visitors engaged, leading to a better product discovery experience.

64%

increase in CVR

SUCCESS STORY #2

Driving product discovery with gamified experiences

The Challenge

Micromania needed to increase product discovery in a way that aligned with the gamified expectations of its customers.

The Solution

Insider One's InStory feature enabled customers to discover new products in a fun and engaging manner. The interactive nature of InStory allowed Micromania to highlight featured products in a way that resonated with its audience.

InStory added an element of fun and engagement that truly resonated with our customers. The seamless integration of this feature into our platform not only enhanced product discovery but also gave us a noticeable boost in conversions.

Samuel Vandamme

Ecommerce & Digital Director

SUCCESS STORY #3

Turning unknown visitors into customers

The Challenge

Micromania wanted to convert anonymous visitors into known customers to improve engagement and drive sales.

The Solution

Using Insider One's survey feature, Micromania collected valuable data on visitors' gaming preferences, such as the consoles they used. This data was utilized to create personalized offers and tailored recommendations, increasing conversion rates.

20%

customer survey response rate increased visitor identification

Looking ahead

Looking ahead Looking ahead

Looking ahead

Micromania is now focused on fully integrating a Customer Data Platform (CDP) to unify its online and offline data, enabling a more holistic view of customer behavior. Future initiatives include creating cross-channel journeys using zero-party data collected via surveys and continuing to expand their omnichannel marketing efforts, including offline engagement strategies.

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In the world of luxury fashion, where exclusivity, sophistication, and personalization reign supreme, staying ahead of the curve requires more than just exquisite designs and impeccable craftsmanship. Brands like ours must leverage cutting-edge technologies like AI and automation to elevate the customer experience to new heights. By partnering with Insider, we’ve been able to seamlessly blend traditional luxury with modern innovation and set a new standard for personalized luxury shopping and deliver 20X ROI .

Laura Astié, Global Omnichannel Director at Lanvin

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