Success Story

Brazil’s leading food tech Liv Up boosts CRM revenue share by 259% and WhatsApp CVR by 143% after switching from Braze to Insider One

Architect
WhatsApp
Web Templates

143%

WhatsApp CVR uplift

92%

email CVR growth

304%

first rides via discounts

Industry

Classifieds – Others (Food/Health)

Themes

Cross-Channel Journeys
Migration
Efficiency Gains
Integration & Onboarding
Customer Support

Channels

Architect
WhatsApp
Web Personalization
Email

Tools

Architect
Smart Recommender
Web Templates

“Switching from Braze to Insider One fundamentally transformed our CRM at Liv Up. Insider’s unified platform drove a remarkable 143% WhatsApp CVR uplift and helped automation’s CRM contribution soar to 24%, alongside a 54% survey response rate on web. We gained autonomy, accelerated results, deep personalization, and much higher ROI. It’s game-changing to have every channel under one roof. Insider One is our growth engine.”

Paola Dauscha,
Innovation and Customer Retention Manager

Executive summary

Liv Up teamed up with Insider One to overhaul CRM and boost customer engagement across every stage of the lifecycle. Architect, WhatsApp, and Web Templates connected nine automated journeys and powered a new CRM model with personalized flows for activation, loyalty, churn, and reactivation. Liv Up’s WhatsApp CVR rose by 143%, total automation’s impact grew 259%, and survey response rates hit 54%—over 13 times higher than previous email surveys. Migrating from Braze unlocked fast, measurable revenue and engagement growth, proving the value of Insider One’s all-in-one platform for food and health brands.

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About LivUp

Liv Up is a fast-growing healthy food company in Brazil, dedicated to delivering nutritious, chef-prepared meals, snacks, and grocery essentials. Renowned for its commitment to wellness and innovation, Liv Up serves Brazilian consumers nationwide through a seamless digital ordering experience and robust customer relationship programs.

Why Insider One?

Liv Up selected Insider One to centralize all customer communications and eliminate fragmented strategies. The brand sought a single customer view, ready-to-use recommendation algorithms, and advanced personalization—all with just a few clicks, reducing IT dependence. Insider One’s intuitive interface fostered team collaboration and allowed personalization at scale, while local currency operation brought cost efficiency. The decision to switch from Braze was propelled by Insider One’s proven ability to unify every interaction, enable rapid multichannel CRM automation, and immediately deliver business impact in conversion, engagement, and ROI.

success story #1

Scaling CRM revenue and personalization With Insider One

The challenge

Before Insider One, Liv Up’s CRM was restricted to four automated journeys, offered limited personalization, and showed weak channel performance, restricting revenue and relevance for customers.

The solution

 Insider One enabled Liv Up to expand to nine automated journeys covering seven lifecycle stages (activated, loyal, in-cycle, out-of-cycle, churned, reactivated, and re-loyal). Dynamic personalization with tailored content, timing, and recommendations lifted engagement. Smart Recommender and send time optimization improved product relevance, while centralized channel management and cluster-based display rules drove precise targeting. Autonomy and integration empowered the CRM team to accelerate scalable, high-impact campaigns.

The results

259%

automation contribution to CRM revenue

77%

WhatsApp revenue growth

50%

overall CRM revenue increase

success story #2

WhatsApp drives higher conversion and value than email

The challenge

Liv Up was too dependent on email for revenue and struggled to scale WhatsApp for repurchase campaigns, limiting CRM impact and resulting in suboptimal channel performance.

The solution

Insider One’s Architect orchestrated WhatsApp within the CRM, with smarter audience qualification and optimized frequency. WhatsApp automations became central to driving repurchases, enabling deeper impact through more relevant, frequent touchpoints and higher conversion.

The results

31.2%

WhatsApp CVR

65%

monthly CRM revenue coming from WhatsApp

success story #3

Web Survey Templates transform response rate

The challenge

Liv Up sought to dramatically improve response rates on customer surveys, previously limited to minimal engagement via email despite high send volumes.

The solution

Quick surveys delivered via Insider One Web Templates on checkout screens increased user engagement at critical touchpoints, making it easy to collect feedback where customers are most responsive, resulting in faster, richer data gathering.

The results

54%

survey response rate via web templates

3,300+

responses from 6,000 impressions

4%

payment links sent in one quarter

Summary

Liv Up’s switch from Braze to Insider One unified multichannel engagement, delivering measurable lifts in CRM revenue and conversion. Empowered autonomy, seamless integration, and dynamic personalization rapidly accelerated results—proving Insider One as the essential platform for scalable growth in Brazil’s health food sector.

Looking ahead

Liv Up plans to extend personalization and real-time engagement into new channels, amplifying loyalty, conversion, and lifetime value, unlocking even deeper journey orchestration with Insider One.

Favorite feature

Seamless Integration

Liv Up’s favorite feature is Insider One’s seamless integration of WhatsApp, which empowers the brand to orchestrate personalized, automated CRM journeys on their highest-performing channel, achieving a 143% CVR uplift and transforming WhatsApp into the leading source of CRM-driven revenue growth.

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