SUCCESS STORY

How Leiturinha achieved 5X ROI and a 3.5% CTR through Insider's comprehensive omnichannel marketing platform

How Leiturinha achieved 5X ROI and a 3.5% CTR through Insider's comprehensive omnichannel marketing platform

5X

ROI

3.5%

increase in CTR

3,237

new subscriptions in 2 months

134%

goal achievement from January to May
Challenge

Challenge

Leiturinha needed to re-engage a less active lead base and quickly generate interest and conversions for its new LeituVerso product.

Solution

Solution

Insider used the Wheel of Fortune gamification feature to revive engagement among inactive leads and an omnichannel journey across email, SMS, WhatsApp, and web push to drive subscriptions.

Result

Result

Leiturinha achieved a 5X ROI, a 3.5% increase in CTR, and 3,237 new subscriptions in two months.

ABOUT THE CUSTOMER

Founded in 2014, Leiturinha is a Brazilian subscription service offering carefully curated children's books, promoting early childhood reading. As part of the Sandbox Group, Leiturinha provides personalized book selections and educational activities to foster the cognitive and emotional growth of Brazilian children.

INDUSTRY
Education
SOLUTIONS
Gamification
Architect
CHANNELS
WhatsApp
Email
SMS
Onsite (Web/Mobile)
Push Notifications

SUCCESS STORY #1

Revitalizing Leiturinha's lead base with gamification

The Challenge

Leiturinha's existing lead base had become less active, with a significant portion of contacts showing reduced engagement.

The Solution

Insider proposed using the “Wheel of Fortune” gamification feature to re-engage inactive leads. This interactive tool revitalized interest, making it easier to re-capture and incentivize the existing database.

5X

ROI

3.5%

increase in CTR

SUCCESS STORY #2

Launching LeituVerso with

The Challenge

Leiturinha needed to drive interest and conversions for its new product, LeituVerso, in a short period.

The Solution

Insider's omnichannel approach, using email, SMS, WhatsApp, and web push notifications, enabled Leiturinha to target potential subscribers effectively. Personalized content and timely messaging through Insider's Architect tool optimized the customer journey, driving conversions.

3,237

new subscribers within just two months

Looking ahead

Looking ahead Looking ahead

Looking ahead

Leiturinha plans to expand its campaigns, focusing on its online store, with Insider's WhatsApp Commerce and continued use of personalization to grow customer loyalty and drive more sales.

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