SUCCESS STORY

HP boosts personalized targeting and conversion rates with Insider

HP boosts personalized targeting and conversion rates with Insider

11.64%

conversion rate
Challenge

Challenge

HP struggled to personalize experiences and effectively target anonymous website visitors, limiting online sales and engagement.

Solution

Solution

Insider enabled HP to analyze behavior and deliver personalized recommendations and web push notifications to both known and anonymous visitors.

Result

Result

HP now re-engages anonymous visitors with targeted offers and promotions, driving higher engagement and conversions.

ABOUT THE CUSTOMER

HP is a leading global technology company with a rich history of innovation. Founded in 1939, HP's mission is to create technology that makes life better for everyone, everywhere. They are known for a wide range of products, from personal computers and laptops to printers and 3D printing solutions. In this case study, we focus on HP's journey to improve its online customer experience and engagement in the ANZ region.

INDUSTRY
Consumer Electronics
SOLUTIONS
Architect
CHANNELS
Push Notifications
Onsite (Web/Mobile)

SUCCESS STORY #1

Personalized recommendations and web push notifications for anonymous users

The Challenge

Siloed data made personalizing experiences difficult, and anonymous website visitors weren't being effectively targeted. This resulted in lower online sales and engagement than desired.

The Solution

Insider's platform enables HP to analyze customer behavior and deliver personalized product recommendations, even for anonymous users, using Web Suite. Before partnering with Insider, HP couldn't identify or retarget anonymous visitors based on product views. Now, returning users receive targeted offers like coupon codes. Additionally, Insider's Web Push Notifications have become essential for re-engaging anonymous users. By obtaining visitor permission, HP can send personalized messages and promotions without requiring them to log in or create an account, driving engagement and conversions effectively.

Our key challenges included the need to drive greater return from finite marketing resources and a need to engage with anonymous shoppers. Partnering with Insider allowed us to leverage their web personalization capabilities and web push notifications, effectively addressing these issues and enhancing our overall performance.

Mark Loosschilder, HP Store Country Manager, ANZ
Hp

11.64%

conversion rate

Looking ahead

Looking ahead Looking ahead

Looking ahead

With Insider's proven track record in anonymous user personalization, the brand is now ready to explore more programs that will impact overall, customer loyalty, retention, and revenue.

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