SUCCESS STORY

Kuwait's Top Optics Retailer, Hassan's Optician Co., Drives 10% Sitewide CR Uplift and 27% Add-To-Cart Rate After Insider One Rollout

Kuwait's Top Optics Retailer, Hassan's Optician Co., Drives 10% Sitewide CR Uplift and 27% Add-To-Cart Rate After Insider One Rollout

10%

CR uplift on sitewide journeys

27%

add-to-cart rate via recommendations

250%

CR uplift on mobile product page
Challenge

Challenge

Hassans needed to help visitors quickly discover relevant sunglasses, lenses, and accessories in a vast catalog, reducing confusion, drop-offs, and missed conversion opportunities.

Solution

Solution

Hassans implemented Insider One’s Smart Recommender widgets across key site touchpoints to surface contextually relevant products based on each visitor’s behavior and purchase history.

Result

Result

Hassans achieved a 10% CR uplift on sitewide journeys, a 27% add-to-cart rate via recommendations, and a 250% CR uplift on mobile product page.

ABOUT THE CUSTOMER

Hassan's Optician Co. has set the benchmark for optics retail in Kuwait since 1951, offering luxury eyewear, lenses, and accessories from leading global brands. Renowned for its expertise and personalized service, Hassan's integrates clinical eye care and fashion-forward collections, reaching shoppers via its flagship stores, website, and mobile app.

INDUSTRY
Retail - Others
SOLUTIONS
Smart Recommender
Architect
Predictive Audience
CHANNELS
Web Personalization
App Personalization
App Push

SUCCESS STORY #1

Boosting Product Discovery With Smart Recommender

The Challenge

With a vast, varied catalog of sunglasses, lenses, and accessories, site visitors struggled to quickly find relevant products. Generic listings and lack of contextual guidance led to confusion, user drop-off, and missed conversion opportunities.

The Solution

Hassan's deployed Insider One's Smart Recommender widgets throughout key website areas, leveraging advanced recommendation algorithms and behavioral filters driven by each visitor's actions and purchase history. This strategic placement surfaced the most relevant products at ideal moments, streamlining navigation and decision-making while improving cart additions and conversion metrics.

Insider One's solution transformed our customer experience. Their Smart Recommender drove immediate ROI, with a 10% CR uplift and an impressive 27% add-to-cart rate from users engaging with recommended products. Mobile product page placements even reached 250% CR uplift. Insider One's platform made advanced personalization effortless, simplifying complex digital journeys for our optics customers and fueling measurable revenue growth.

Geni Genson Payales, E-commerce Manager
Hassans

10%

CR uplift on sitewide journeys

27%

add-to-cart rate via recommendations

250%

CR uplift on mobile product page

Looking ahead

Looking ahead Looking ahead

Looking ahead

Hassan's Optician Co. will use Insider One as its main omnichannel platform to connect online and offline journeys, boost loyalty, re-engagement, and conversions. With advanced targeting, digital ads, and upcoming WhatsApp automation, the brand aims to maximize customer lifetime value across MENA.

 

Hassan’s favourite feature is Smart Recommender widgets, which surfaced relevant products instantly - and yielded powerful CR and cart addition lifts by leveraging advanced user behavior filters.

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