SUCCESS STORY

How United Colors of Benetton achieved a 7X increase in conversions and 10X increase in new user acquisition

How United Colors of Benetton achieved a 7X increase in conversions and 10X increase in new user acquisition

4.8%

conversion rate [via Web Push]

7X

higher conversion rate than industry average

5.7%

new user sign-up rate [via Web Push]

10X

higher sign-up rate than industry average
Challenge

Challenge

Benetton needed to reduce cart abandonment and boost new user sign-ups without relying solely on margin-eroding discounts.

Solution

Solution

Benetton used Insider’s AI-powered Architect to orchestrate personalized, multi-step Web Push journeys based on real-time behavior and predictive intelligence.

Result

Result

Benetton achieved significantly higher conversion rates and incremental revenue while improving new user acquisition efficiency.

ABOUT THE CUSTOMER

United Colors of Benetton is an Italian fashion brand founded in 1965. The brand is known for its vibrant and bold colors, as well as its commitment to social and environmental causes. Operating in over 120 countries worldwide with over 5,000 stores, the brand employs over 9,000 people globally and is recognized for its innovative marketing campaigns that tackle social issues such as diversity and inclusion.

INDUSTRY
Retail - Fashion
SOLUTIONS
Web Push
Architect
CHANNELS
Mobile
Web Suite

SUCCESS STORY #1

Increasing conversion rates by 4.8%

The Challenge

Benetton wanted to reduce its cart abandonment rate by offering incentives to entice customers back. However, they also wanted to improve profit margins, which meant they couldn't rely solely on offering discounts.

The Solution

Benetton used Insider's AI-powered journey orchestration tool, Architect, to create personalized customer journeys. They began by targeting customers who had left items in their cart with personalized Web Push notifications about new arrivals—each one sent three hours after cart abandonment. They then followed up with a second individualized message containing a URL for customers to complete their purchase. If the user still didn't convert, they scheduled a third message offering a coupon code. Architect allowed Benetton to build individualized journeys using behavioral data and predictive intelligence, helping them achieve a conversion rate 7X higher than the industry average. Achieving higher conversion rates and new user sign-ups led to a significant increase in our incremental revenue. With Insider as our partner, we can focus on creatives and brand messaging, rather than tech roadblocks.” eCommerce Manager

We love working with Insider primarily for their customer journey orchestration capabilities. We've removed a lot of guesswork and manual intervention when delivering individualized journeys to customers at different stages of their life cycle. The results are remarkable.

eCommerce Manager
United Colors Of Benetton

4.8%

conversion rate

7X

higher conversion rate than industry average

SUCCESS STORY #2

Increasing new user sign-ups by 5.7% with

The Challenge

Benetton wanted to increase revenue by expanding its customer base, but was struggling with a low rate of new user sign-ups. They needed a solution that could create personalized, engaging journeys that convinced new users to sign up.

The Solution

Insider's growth management team suggested using Architect, a customer journey orchestration tool. Benetton created a Web Push journey flow to attract new users and encourage them to make their first purchase. The flow involved creating two Web Push notifications: One that was sent to users who'd not made a purchase in the first seven days, reminding them of their new user discount. And a second notification, sent 24 hours later, with a URL to the discount and checkout page to incentivize users to sign up and complete their first purchase.

Achieving higher conversion rates and new user sign-ups led to a significant increase in our incremental revenue. With Insider as our partner, we can focus on creatives and brand messaging, rather than tech roadblocks.

eCommerce Manager
United Colors Of Benetton

5.7%

sign-up rate

10X

higher sign-up rate than the industry average

Looking ahead

Looking ahead Looking ahead

Looking ahead

Benetton plans to improve its onsite personalization and engagement strategies with Insider's Web Push and journey orchestration features. Additionally, they'll explore Insider's AI-powered predictive micro-segmentation capabilities to create predictive segments such as "discount affinity" and "likelihood to purchase" to personalize customer experiences and drive stronger results.

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