SUCCESS STORY

Driving Customer Engagement and Conversions: How First Bank of Nigeria Transformed Its Digital Experience with Insider One

Driving Customer Engagement and Conversions: How First Bank of Nigeria Transformed Its Digital Experience with Insider One

75%

decrease in bounce rate

67%

increase in web push opt-in rate Top 3 largest traffic generator
Challenge

Challenge

First Bank Nigeria struggled with low product visibility, poor discovery, and weak on-site engagement that led to high exit and bounce rates.

Solution

Solution

First Bank Nigeria implemented Insider One’s Instory and automated web push campaigns to promote key products, re-engage visitors, and drive traffic to targeted landing pages.

Result

Result

These engagement strategies delivered a 75% decrease in bounce rate and a 150% increase in CTR for Mobile Instory Campaigns.

ABOUT THE CUSTOMER

First Bank of Nigeria, founded in 1894 by Sir Alfred Jones and now part of FBN Holdings PLC, is a leading multinational bank headquartered in Lagos. With over 16,000 employees, 42 million customers, and 700+ locations across Africa, it specializes in retail, corporate, commercial, and public sector banking. As of 2024, its assets total N16.9 trillion, with H1 pre-tax profits of N411.9 billion.

INDUSTRY
Finance
SOLUTIONS
InStory
CHANNELS
Onsite (Web/Mobile)
Push Notifications

SUCCESS STORY #1

Boosting Product Visibility and Discovery

The Challenge

First Bank faced challenges with low product visibility and discovery on their website.

The Solution

First Bank tackled low product visibility by using Insider One's Instory to promote the latest offers and new product launches. This redirected users to specific landing pages, ensuring a more engaged and active audience on their website.

Partnering with Insider One has transformed our digital experience. By leveraging personalized website content and automated web push solutions, we've not only enhanced product visibility and user engagement but also driven significant improvements in conversions. These results—52% more form submissions, a 75% reduction in bounce rate, and a 150% increase in mobile CTR—demonstrate the power of data-driven personalization in elevating our customer experience.

Hezekiah Jackson, Content Marketing Manager
First Bank Nigeria

52%

Uplift in Form

Submissions

150%

Increase in CTR for

Mobile Instory Campaigns

SUCCESS STORY #2

Increasing User Engagement and Reducing Exit Rates

The Challenge

First Bank used Insider One's web push solution to trigger automated pushes based on form abandonments, page views, browsing behavior, and drop-offs to address low engagement and high exit rates. This strategy re-engaged users effectively, reducing exit rates and boosting website interactions.

The Solution

First Bank faced low user engagement on their website, resulting in a high exit rate. The challenge First Bank used Insider One's web push solution to trigger automated pushes based on form abandonments, page views, browsing behavior, and drop-offs to address low engagement and high exit rates. This strategy re-engaged users effectively, reducing exit rates and boosting website interactions.

75%

decrease in bounce rate

150%

increase in

CTR

Top 3 largest traffic generator

Looking ahead

Looking ahead Looking ahead

Looking ahead

Currently, First Bank is evaluating messaging channels like Email, Whatsapp, etc. First Bank wants to consolidate all its marketing automation tools into one centralized platform for Omnichannel customer engagement.

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1000+ Additional submissions started

The biggest benefit of Architect is that it unifies the customers and integrates multiple channels. The simple UI makes it easy for non-technical marketers to build effective customer journeys. I can really recommend Insider One to all the product and marketing teams who are data driven with a growth mindset to really want to unlock the true potential of their digital online initiatives.

Güney Özberk, Product Growth, Enklare
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80% opt-in rate
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49x ROI in eight weeks

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