SUCCESS STORY

How Eiger unified online and offline data to grow ROI from 3X to 30X

How Eiger unified online and offline data to grow ROI from 3X to 30X

30X

ROI achieved after unifying online and offline revenue

26

Architect journeys launched in Q4 2025

287

app campaigns launched in Q4
Challenge

Challenge

Eiger's digital and offline data sat in disconnected silos across loyalty systems, B2B tools, customer service platforms, and ecommerce. This made it impossible to build a single customer view, measure digital campaigns' true contribution to in-store revenue, or design omnichannel journeys.

Solution

Solution

Insider One helped Eiger define a CDxP roadmap using the Upsert API and CDP to unify loyalty, B2B, and customer service data into one profile. This connected online engagement with in-store transactions and enabled true O2O attribution across all channels.

Result

Result

Eiger completed the integration in roughly two quarters. In Q4 2025, digital activations powered by Insider One drove revenue across web, app, messaging, and Architect journeys, lifting ROI from 3X to 30X.

ABOUT THE CUSTOMER

Eiger is Indonesia's leading mountaineering and outdoor brand, with a strong brick-and-mortar presence and a growing ecommerce operation. The brand serves both B2C customers and B2B partners across Indonesia and is actively expanding its digital capabilities to support regional growth.
INDUSTRY
Retail - Fashion
SOLUTIONS
Architect
CDP
Smart Recommender
APIs
Integration Hub
Integration Wizard
Web Templates
CHANNELS
Architect
App Personalization
App Push
Email
Smart Recommender
Web Personalization
Web Push
WhatsApp

SUCCESS STORY #1

From data silos to 30X ROI: Eiger's O2O unification with Insider One

The Challenge

Eiger's customer data was fragmented across loyalty systems, B2B platforms, customer service tools, and ecommerce. Digital KPIs stopped at clicks and online CVR, while in-store revenue remained invisible. This made it difficult to design omnichannel journeys, measure true campaign impact, or justify investment in advanced personalization.

The Solution

Eiger and Insider One built a CDxP roadmap centered on the Upsert API and CDP. Loyalty member profiles, B2B order data, and customer service events were all unified into a single customer view. Every in-store purchase was stitched back to the right profile, enabling full O2O journey visibility and revenue attribution for the first time.

The Result

Integration completed in roughly two quarters. In Q4 2025, Eiger launched 55 web campaigns, 287 app campaigns, 166 messaging campaigns, and 26 Architect journeys. These drove attributed revenue. Including offline revenue in the calculation lifted ROI from 3X to 30X and established the CDxP foundation for future predictive and agentic use cases.

30X

ROI after including offline revenue attribution

26

Architect journeys launched in Q4 2025

287

app campaigns launched in Q4

One platform. Online, offline, and everything between.

One platform. Online, offline, and everything between. One platform. Online, offline, and everything between.

One platform. Online, offline, and everything between.

Insider One brings your customer data, journeys, and channels together in a single enterprise-ready platform. From CDP unification to cross-channel orchestration, see how brands like Eiger turn fragmented data into measurable revenue growth.
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