SUCCESS STORY

How Derimod reactivated 163K+ customers and drove 27X ROI in 28 days with an omnichannel win-back journey

How Derimod reactivated 163K+ customers and drove 27X ROI in 28 days with an omnichannel win-back journey

163K+

Customers reached

27X

ROI achieved

28 days

Time to results
Challenge

Challenge

Derimod wanted to build a more connected customer engagement strategy, reaching customers across both online and offline channels while delivering consistent, personalized experiences at every touchpoint. To make this possible, the brand needed an omnichannel platform that could bring email, SMS, app push, web push, and onsite together, and orchestrate these touchpoints as part of one connected customer journey.

Solution

Solution

Derimod partnered with Insider One to manage online and offline customer touchpoints through a more connected omnichannel approach. Email, app push, web push, SMS, and onsite were brought together on a single platform, while Architect, Smart Recommender, and Sirius AI enabled automated, personalized journeys shaped by customer segments and behaviors. This allowed Derimod to deliver a more consistent experience across channels and throughout the customer journey.

Result

Result

Within 28 days, a win-back journey reached 163K+ customers, generated 3,640 clicks, 144 purchase conversions, and achieved 27X ROI, proving that omnichannel orchestration turns reactivation into an always-on, scalable growth model.

ABOUT THE CUSTOMER

Derimod is a leading Turkish fashion retailer with a strong presence across both online and in-store channels. Operating in Türkiye, the brand serves a broad customer base and has positioned omnichannel customer experience at the center of its growth strategy.

INDUSTRY
Retail - Fashion
INTEGRATIONS
SOLUTIONS
Architect
Smart Recommender
Agentic AI
APIs
Gamification Templates
Web Templates
CHANNELS
Architect
App Personalization
App Push
Email
Smart Recommender
SMS
Web Personalization
Web Push
WhatsApp

SUCCESS STORY #1

Omnichannel win-back journeys reactivate 163K+ lapsed customers in 28 days

The Challenge

Derimod's reactivation efforts were limited to single-channel campaigns that could not follow customers across touchpoints. The brand wanted to unify its online and in-store audiences and deliver a channel-independent reactivation experience to customers who had not shopped in a long time.

The Solution

Using Architect, Derimod built three automated win-back journeys for customers inactive for 90, 180, and 360 days. Email, SMS, and app push were combined in stages to deliver personalized discount incentives redeemable both online and in store, shifting reactivation from one-off sends to a scalable omnichannel model.

The Result

In just 28 days, the "We Miss You - 90 Days" journey reached 163K+ customers, generating 3,640 clicks, 144 purchase conversions, and achieved 27X ROI . By connecting email, SMS, and app push with the online and in-store experience, Derimod transformed customer reactivation into an always-on growth engine.

163K+

Customers reached in 28 days

27X

ROI achieved

144

Purchase conversions

One platform. Every channel. Scalable personalization.

One platform. Every channel. Scalable personalization. One platform. Every channel. Scalable personalization.

One platform. Every channel. Scalable personalization.

Insider One brings email, SMS, app push, web push, and onsite experiences together in a single ecosystem. Orchestrate journeys, act on real-time data, and deliver the right message on the right channel at the right moment.
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