SUCCESS STORY

How Yargıcı Recovered Abandoned Carts and Achieved 19.2% CTR with Insider One

How Yargıcı Recovered Abandoned Carts and Achieved 19.2% CTR with Insider One

5.94%

Abandoned cart CVR recovered within H1 2026

20X

ROI generated in Q2 from a single journey

19.2%

CTR on Price Drop alerts
Challenge

Challenge

Yargıcı struggled to engage new subscribers, recover abandoned carts, reactivate dormant users, and alert price-sensitive shoppers at the right moment. Without automated, cross-channel journeys, the brand was missing opportunities to engage high-intent customers at key moments across the lifecycle.

Solution

Solution

Insider One's Architect enabled Yargıcı to deploy automated, personalized journeys across multiple channels, including Welcome, Cart Abandonment, Reactivation, and Price Drop flows, each triggered by real-time behavioral signals and powered by CDP, Predictive Segments, and Smart Recommender.

Result

Result

Yargıcı recovered abandoned carts, achieved a 19.2% CTR on Price Drop alerts, converted 5.5% of new subscribers via the Welcome Journey, and reactivated dormant customers, all within weeks of deployment.

ABOUT THE CUSTOMER

Yargıcı is a Turkish fashion retailer with a strong digital presence at yargici.com. Known for contemporary style and quality, the brand serves customers across Turkey and operates an active e-commerce channel supported by a dedicated mobile app and multi-channel marketing strategy.
INDUSTRY
Retail - Fashion
INTEGRATIONS
SOLUTIONS
Architect
CDP
Smart Recommender
Predictive Segments
InStory
Web Templates
Sirius AI
CHANNELS
Architect
App Personalization
App Push
Email
Smart Recommender
Web Personalization
Web Push
WhatsApp

SUCCESS STORY #1

Turning New Sign-Ups into First-Time Buyers with an Automated Welcome Journey

The Challenge

Yargıcı struggled to instantly engage newly registered users and convert first-time subscribers into active buyers before losing their interest. Without an automated onboarding flow, the brand had no reliable mechanism to deliver timely incentives or personalized messaging at the critical moment of sign-up.

The Solution

Using Insider One's Architect, Yargıcı deployed an automated, multi-stage Welcome Journey that triggered instantly upon sign-up. The journey delivered personalized messages and first-purchase incentives across channels, guiding new subscribers toward their first transaction with targeted, behavior-aware communication.

The Result

Yargıcı recovered abandoned carts, achieved a 19.2% CTR on Price Drop alerts, converted 5.5% of new subscribers via the Welcome Journey, and reactivated dormant customers, all within weeks of deployment. The automated flow ensured no newly registered user went unengaged during the critical post-sign-up window.

19.2%

CTR on Price Drop alerts

5.5%

CVR achieved through the Welcome Journey

SUCCESS STORY #2

Recovering Abandoned Carts with Architect and Next Best Channel in H1 2026

The Challenge

Yargıcı was missing conversion opportunities from high-intent shoppers who added products to their carts but left the site without completing their purchases. The absence of an automated recovery mechanism meant these warm, conversion-ready sessions went unrecovered.

The Solution

Insider One's Architect was used to implement an automated Cart Abandonment Journey powered by Next Best Channel. The journey dynamically triggered timely reminders showcasing the exact items each shopper had left behind and reached users through the most relevant channel based on real-time behavioral signals.

The Result

The Cart Abandonment Journey recovered 5.94% of abandoned carts within H1 2026. By using Next Best Channel inside Architect, Yargıcı improved journey performance by 20.2%, achieved 20X ROI in Q2 from a single journey, and recorded a 15% AOV uplift within 12 weeks.

5.94%

Abandoned cart CVR recovered

15%

AOV uplift within 12 weeks

20X

ROI generated in Q2 from a single journey

SUCCESS STORY #3

Driving 19.2% CTR with Real-Time Price Drop Alerts for High-Intent Shoppers

The Challenge

Yargıcı needed a way to instantly capture the intent of price-sensitive shoppers by alerting them the moment items they had interacted with went on sale. Without real-time, personalized price notifications, the brand was missing high-conversion opportunities tied to promotional pricing.

The Solution

Insider One's Architect was used to set up a dynamic Price Drop Journey that automatically sent real-time, personalized alerts to users the moment their favorited or previously viewed items received a price reduction. Each alert was tailored to the individual's browsing and wishlist behavior, ensuring relevance at the point of maximum purchase intent.

The Result

The Price Drop Journey generated a 19.2% CTR within 12 weeks of launch, helping Yargıcı turn price-sensitive intent into timely product engagement. By closing the gap between price reductions and customer awareness, Yargıcı turned price-sensitive intent into measurable engagement.

19.2%

CTR generated within 12 weeks

12 weeks

Time-to-result from launch

Orchestrate Every Customer Journey with Insider One

Orchestrate Every Customer Journey with Insider One Orchestrate Every Customer Journey with Insider One

Orchestrate Every Customer Journey with Insider One

From welcome flows to win-back campaigns, Insider One's Architect lets you automate personalized, cross-channel journeys triggered by real-time behavior. Engage customers at every lifecycle stage and turn intent into action.
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