SUCCESS STORY

How Coppel achieved 41X ROI and 13.16% CR uplift in peak season with Insider One

How Coppel achieved 41X ROI and 13.16% CR uplift in peak season with Insider One

41X

ROI

13.16%

CR uplift

8.46%

in-app CR uplift
Challenge

Challenge

Coppel needed to turn peak-season traffic into higher conversions by replacing generic web and app promotions with tailored, customer-journey-aware experiences.

Solution

Solution

Coppel used Insider One’s web personalization, onsite experiments, and app templates to deliver behavior-based, segment-specific messages and offers across web and app channels.

Result

Result

Coppel achieved a 41X ROI during peak season, including a 13.16% conversion rate uplift and an 8.46% conversion rate uplift from personalized in-app campaigns.

ABOUT THE CUSTOMER

Coppel is a leading Mexican retailer with a nationwide presence, offering a diverse range of products spanning home and furniture, beauty and cosmetics, consumer electronics, and fashion. Renowned for its customer-centric approach, Coppel serves millions of shoppers across Mexico, both online and in-store, with a commitment to innovation and personalized service.

INDUSTRY
Retail
SOLUTIONS
Predictive Audience
Smart Recommender
Onsite Experiment
App Templates
CHANNELS
Web
Mobile Web
App Personalization

SUCCESS STORY #1

Driving 41X ROI and 13.16% conversion rate uplift during Peak Season with web personalization

The Challenge

During Mexico's peak retail season, Coppel faced the challenge of capitalizing on surging web traffic without overwhelming users with generic promotions. The goal was to boost conversions by delivering relevant, personalized experiences that matched each visitor's product affinities and stage in the customer journey.

The Solution

Coppel launched layered personalization campaigns using Insider One's Web Personalization and Onsite Experiments. Website banners, messages, and cross-sell offers are dynamically adapted to each user's real-time behavior and category interests. Cart abandonment triggers and social proof elements (such as “X people added this to their cart today”) created urgency, while banners on product pages showcased other popular brands aligned with user preferences.

Insider One integrated into our ecommerce platform quickly. The process was intuitive, so we could build personalization use cases and publish them right away. The ready-to-use templates were a huge help. We'd just pick one, make a few tweaks, and go live.​ Insider One gave us the agility we'd been missing. We could deliver personalized experiences at scale and see real improvements in conversion and ROI. The flexibility in reporting and data management turned what used to be our biggest challenge into a real advantage.

Digital Personalization, Content Intelligence Manager
Coppel

41X

ROI during peak season

13.16%

conversion rate uplift

SUCCESS STORY #2

Achieving 8.46% conversion rate uplift with highly targeted in-app messaging

The Challenge

Coppel sought to move beyond generic app triggers to deliver in-app messages precisely aligned with user interests, behaviors, and real-time purchase intent.

The Solution

Using Insider One's App Templates, Coppel launched personalized in-app campaigns tailored to highly specific audience segments. Messages promoted relevant discounts and offers, triggered by behavioral signals such as category interest and purchase patterns, ensuring timely and contextually relevant engagement.

8.46%

conversion rate uplift from personalized in-app campaigns

Looking ahead

Looking ahead Looking ahead

Looking ahead

Coppel's data-driven approach focuses on continuous optimization through intelligent segmentation and personalized experiences. Next, they plan to leverage Architect to centralize and streamline omnichannel communications, driving even greater efficiency and impact across channels.

Explore platform

Discover more inspirational stories

Read more
53X ROI

We needed to improve product discovery without overwhelming customers, and Insider One had the exact solution we needed. We've now increased CVR and AOV, and are seeing more varied customer purchasing habits. With related product recommendations, our users are gaining so much more from our website.

Head of Ecommerce
Read more
49x ROI in eight weeks
Read more
15% increase in new user registrations

See what Insider One can do for your brand

Explore how the world's favorite brands drive measurable growth with Insider One.