Following a fuss-free and quick integration process, our overall mobile web conversions rose by 18%, a number that’s rare in the industry.
73
%
conversion rate uplift
Instory
18
%
conversion rate uplift
Instory
About Joker
Joker is a leading retailer of mother and baby care products. The brand’s stores are divided into three sections, offering baby care goods, a toy shop and an entertainment centre. The brand’s eCommerce platform reaches more than 1 million unique visitors every month. When it comes to all things childcare, Joker is the expert.
73% Conversion Rate Uplift with InStory
In under a month, with the help of InStory, Joker’s marketing team was able to improve the overall conversion rate by 18%. Moreover, the group of visitors who were shown the InStory personalization displayed a 73% uplift in conversion rate compared to the control group that didn’t.
Joker found InStory to be a perfect fit with its brand: a fresh new way to interact with mobile web visitors and offer them an experience that felt natural and a lot more intuitive than conventional optimizations.