SUCCESS STORY

Belgian Cycling Factory choses Insider One to unify data and build personalized customer journeys to maximize CLTV and drive revenue

Belgian Cycling Factory choses Insider One to unify data and build personalized customer journeys to maximize CLTV and drive revenue

ROI

delivered within 6 weeks

6X

faster campaign execution
Challenge

Challenge

Belgian Cycling Factory needed a fast, marketer-friendly CDP to replace its expiring platform, unify over 2 million profiles, and unlock upsell and cross-sell potential without losing momentum.

Solution

Solution

Insider One delivered rapid implementation, an intuitive activation-focused CDP, and cross-channel journey orchestration that empowered marketers to launch personalized campaigns quickly without developer support.

Result

Result

Belgian Cycling Factory achieved 6X faster campaign execution and ROI delivered within 6 weeks, transforming its customer data into high-impact, personalized marketing at scale.

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INDUSTRY
Retail
SOLUTIONS
CDP
Architect
CHANNELS
Onsite
Email

SUCCESS STORY #1

Ensuring a rapid implementation to deliver ROI in days

The Challenge

Belgian Cycling Factory needed a new CDP, fast. Its existing contract was ending in six weeks and it was crucial the team didn't lose access to data or lose momentum on its marketing strategies. It needed a provider who could deliver fast time to value.

The Solution

Many vendors said such a quick implementation wasn't possible. But Insider One was confident it could get Belgian Cycling Factory up and running in no time at all. After all, Insider One's platform is ranked #1 for fastest time to value on G2. Thanks to Insider One's expertise and step-by-step implementation guidance, it took just three days to get Belgian Cycling Factory's first email campaign up and running. Insider One's easy-to-use interface made campaign creation quick and hassle-free—something Belgian Cycling Factory wasn't used to with its previous supplier.

No one bike fits all, and this is also true of customer experiences. Insider One is the perfect partner to help us deliver personalized customer journeys that unlock new revenue and maximize customer lifetime value.

Gert Thora, Chief Information Officer
Belgian Cycling Factory

ROI

delivered within 6 weeks

SUCCESS STORY #2

Gaining a 360-degree customer view with Insider One's actionable customer data platform

The Challenge

Belgian Cycling Factory's previous CDP required developer-level expertise, which left its marketers frustrated and unable to use data effectively. It needed an enterprise platform that was powerful, intuitive, easy to use, and most importantly, designed for marketers.

The Solution

Belgian Cycling Factory needed an actionable CDP; one that could not only unify its customer data, but activate the data to drive results. It chose Insider One for its ease of use, incredible 100/00 user satisfaction score, and the fact it provided a 360 o customer view. Insider One's advanced suite of activation products across both onsite and offline channels would help Belgian Cycling Factory turn data into results. By integrating offline data with online data, it could communicate with customers holistically, sharing the most relevant recommendations and content for each individual. The team was immediately impressed with Insider One's advanced personalization capabilities and customizable email templates which enabled them to build on-brand email campaigns within minutes. The best part was the team no longer needed to rely on its IT team to launch campaigns—Insider One let them build and launch branded campaigns from within its platform, without the need for dev. This hugely sped up its marketing activity and freed up resources to work on other projects.

6X

faster campaign execution

SUCCESS STORY #3

Increasing CLTV with personalized, cross-channel customer journeys

The Challenge

Belgian Cycling Factory had over 2 million customer profiles which offered huge potential for upsell and cross-sell—a marketing tactic it had yet to tap into due to slow systems and long delays with its previous provider.

The Solution

Using Insider One's cross-channel journey orchestration tool, Architect, the marketing team created personalized customer journeys that responded to users preferences and behaviors. Rather than relying on generic batch and blast emails, Architect enabled the marketing team to send relevant, contextual, and timely messages across the entire customer lifecycle, driving customers back to site and maximizing customer lifetime value.

Insider One is a fantastic platform. It's an integral part of our tech stack philosophy: transparency, scalability, connectivity, and intuitivity. Our expertise in the cycling industry helps us distinguish ourselves from the competition, and Insider One's platform helps us communicate our unique brand message across our digital channels.

Gert Thora, Chief Information Officer
Belgian Cycling Factory

Looking ahead

Looking ahead Looking ahead

Looking ahead

Belgian Cycling Factory is looking to feed product data into Insider One's platform to provide more personalization on a product-by-product basis. It's also working on building a range of AI-driven marketing campaigns and messaging for its customer base to ensure relevant, timely, communication to build brand loyalty. The key campaigns its currently exploring are back-in-stock alerts and personalized product recommendations such as “Often bought together” and “Complementary products”.

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