Success Story

How Ahamove Achieved a 10x CR Increase and 6,500 Incremental Orders in Two Weeks with Insider

CDP
App Push
In-App Personalization

10X

CR increase through
targeted promotions

6,500

orders generated
in two weeks

2X

App Push CTR for
SME segment

Industry

Logistics

Themes

Personalization
Customer Engagement

Channels

App Push
In-App

Tools

Upsert API
Advanced Voucher
Templates

“Ahamove needed a robust platform to centralize customer data and optimize engagement. We switched from MoEngage to Insider because Insider offered a more comprehensive solution with strong local support and a consultative approach. Insider’s unified Customer Data Platform and advanced marketing automation capabilities have been instrumental in enhancing our customer experience and improving key business metrics.”

Trạng Nguyễn
Customer Relationship Manager

Executive summary

Ahamove partnered with Insider to improve customer engagement and drive conversions. By leveraging Insider’s tools, Ahamove successfully increased conversion rates and contributed to significant order growth. This partnership enabled Ahamove to deliver personalized experiences, enhancing its position in the logistics market.

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About Ahamove

Ahamove is a leading on-demand delivery company in Vietnam, founded in 2015. It focuses on developing technology-driven delivery services, catering to both corporate and individual customers, with a strong presence among small and medium-sized businesses.

Why Insider?

Ahamove chose Insider after facing challenges with their previous platform, MoEngage, which lacked strong resource management and optimization. Insider offered a strategic solution that integrated data effectively, enhanced retention, and tracked ROI-driven performance improvements. This transition allowed Ahamove to align multiple departments under one platform, ensuring a seamless, data-driven marketing automation strategy.

USE CASE #1

Boosting Awareness of Limited-Time Promotions

The challenge

Ahamove faced difficulties in making users aware of limited-time promotions for specific products. This lack of awareness resulted in missed opportunities for both Ahamove and its customers.

The solution

Insider helped Ahamove utilize personalized segments updated via Upsert API. Ahamove then deployed App Push and in-app notifications in a journey to remind users about available voucher codes during the promotion period. This approach allowed Ahamove to achieve rapid time to success—demonstrating the power of timely and personalized engagement in driving immediate results.

The results

6,500

incremental orders
in two week

10X

uplift in CR

USE CASE #2

Enhancing SME Segmentation and Retention

The challenge

Ahamove aimed to reduce order decline among SME segments. This required a more personalized approach to engage SME customers effectively.

The solution

Insider assisted Ahamove in personalizing SME segments based on the number of orders in the current month and the number of vouchers used. Ahamove utilized App Push and advanced voucher templates in a journey, complemented by A/B testing to measure uplift.

The results

2X

increase in CTR

1,200

orders recovered
in 1 month

30%

churn recovery
rate

2%

uplift in
overall CR

Summary

Ahamove significantly enhanced its customer engagement and drove substantial business growth by switching from MoEngage to Insider. The decision to transition was driven by Insider’s comprehensive customer engagement solutions, strong local support, and consultative approach, which addressed the limitations of their previous platform. By leveraging Insider’s advanced segmentation and personalization tools, Ahamove effectively addressed key challenges, leading to improved conversion rates and order volumes. This strategic partnership has positioned Ahamove for success in the competitive logistics market by providing actionable insights and personalized engagement strategies.

Looking ahead

Ahamove plans to continue leveraging Insider’s capabilities to further enhance customer experiences and drive business growth. The partnership has positioned Ahamove for success in the competitive logistics market by providing actionable insights and personalized engagement strategies.

Favorite feature

Upsert API

Ahamove's favorite feature is the Upsert API, which allows for seamless integration and updating of customer segments. This feature has been instrumental in enabling Ahamove to deliver highly personalized experiences, enhancing customer engagement and driving business growth.

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