SUCCESS STORY

How HPI Boosted Lead Collection Rate by 50% and Mobile CR by 103% Using Insider One

How HPI Boosted Lead Collection Rate by 50% and Mobile CR by 103% Using Insider One

103%

uplift in mobile CR

33.42%

higher AOV

50%

increase in lead collection rate
Challenge

Challenge

HPI struggled with high bounce rates, anonymous visitors leaving without purchasing, and difficulty motivating first-time buyers to return or increase average order value.

Solution

Solution

Insider One implemented personalized on-site experiences, including gamified lead capture and smart product recommendations, to deepen engagement, capture contacts, and drive more repeat and higher-value purchases.

Result

Result

HPI achieved a 103% uplift in mobile CR, 33.42% higher AOV, and a 50% increase in lead collection rate, supported by a 63% CTR on lead forms and a 2.5% CR for second purchases.

ABOUT THE CUSTOMER

Founded in 1989 by fashion enthusiast Bùi Văn Phúc, Hoang Phuc International has grown into a trusted name in Vietnam's fashion retail industry. The brand specializes in distributing renowned international fashion labels and is dedicated to delivering high-quality products and exceptional customer experiences.

INDUSTRY
Retail - Fashion
SOLUTIONS
CDP
Gamification
Lead Collection
Smart Recommender
CHANNELS
Web
Mobile
Email

SUCCESS STORY #1

Increasing Lead

The Challenge

HPI faced a high bounce rate with anonymous users leaving the website without engaging further. Additionally, first-time purchasers often did not return for subsequent purchases.

The Solution

Insider One implemented a Gamification Lead Collection Form targeted at users who had just completed a purchase. This interactive approach encouraged users to provide their contact information while incentivizing them to return for another purchase.

“Switching to Insider One was a turning point for us. With our previous tool, Antsomi, we faced high costs and poor ROI, which diminished trust in CDP technology. Insider One’s actionable CDP and expert support helped us rebuild that trust and achieve measurable results like higher conversion rates and increased average order value.”

Bùi Thị Thùy Linh
Senior Digital Marketing Manager

50%

increase in lead collection rate

63%

CTR on lead forms

2.5%

CR for second purchases

33.42%

higher AOV

SUCCESS STORY #2

Boosting Mobile Conversion Rates by 103%

The Challenge

35% of users viewed products but dropped out of the website without making any purchases. Additionally, Hoang Phuc struggled with achieving higher AOV per transaction.

The Solution

Insider One introduced the Smart Recommender tool on product pages to encourage users to explore more items, thereby increasing engagement and driving conversions.

103%

uplift in mobile conversion rates

16%

increase in AOV per transaction

4.8%

average conversion rate for campaigns

Looking ahead

Looking ahead Looking ahead

Looking ahead

HPI plans to expand its use of Insider One's tools by exploring additional personalization features such as Eureka for AI-powered site search optimization.

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