Explore with categories

11 min.

Products
Mastering Behavioral Targeting for Smarter Marketing Campaigns

Tracking behavioral data and using it to accurately target users with relevant ads is an essential strategy for any online business. However, the development of new marketing technologies has drastically expanded the potential of behavioral targeting across channels and use cases. Today, marketers can leverage user interaction data to deliver highly personalized messages across all […]

18 Jul 2024

7 min.

Products
Insider One’s Srikant Kotapalli Discusses Twilio Engage Premier EOS and What to Do if You Are Impacted

In a significant development for marketers, Twilio has announced the end-of-sale (EOS) for its Twilio Engage Premier product. As a global partner and the preferred independent software vendor (ISV) of Twilio, the Insider One team is dedicated to ensuring a smooth transition for all current users of Twilio Engage Premier.  What is Twilio Engage Premier? […]

8 Jul 2024

8 min.

Products
How to improve customer engagement and conversions with data-driven marketing automation

You likely already know that throwing spaghetti at the wall isn’t the best approach for finding your most effective marketing tactics.  If you’re going to invest time, money, and resources into something, you want to feel confident that it will work. You want to know that your efforts and marketing messages will reach the right […]

5 Jul 2024

9 min.

Products
7 Best Ecommerce Personalization Strategies for 2026

In the late 90s and early 2000s, online shopping was innovative and cutting-edge. But today, ecommerce is no longer novel—it’s the norm. An impressive 35% of global shoppers make online purchases every week. According to data from Pew Research Center, 76% of American consumers have bought something using their smartphone. And while shopping in-store is […]

5 Jul 2024

7 min.

Products
Personalization in Retail: Complete Guide to 2026 Strategies

“If we have 4.5 million customers, we shouldn’t have one store; we should have 4.5 million stores.” That’s Jeff Bezos speaking to The Washington Post back in 1998. Nearly three decades later, that vision isn’t just real. It’s the new baseline. Personalization in retail isn’t a competitive edge anymore. It’s how modern commerce works. Shoppers […]

5 Jul 2024

7 min.

Products
Improving the ecommerce customer experience: Your complete guide

The importance of customer experience in ecommerce success In one 2023 survey conducted by Forrester, an impressive 80% of business leaders said improving the customer experience was a top priority. And that’s for good reason. A positive and personalized customer experience offers the following advantages: How to improve ecommerce customer experience: 3 strategies to lay […]

5 Jul 2024

Join the community

Join more than 200,000 marketing, customer engagement, and ecommerce professionals. Get the latest insights, trends, and success stories to get ahead, delivered to your inbox.

Sign up now

11 min.

Products
A simple guide to developing a winning AI marketing strategy

AI for marketing is no longer just a possibility on the horizon—it’s here and it’s happening. That’s especially true when you look specifically at marketing. According to one recent survey, 88% of marketing teams say they’re currently using or experimenting with AI for content personalization, chatbots, content production, product recommendations, and more. A separate study […]

4 Jul 2024

11 min.

Products
Instagram DM automation: Tips, tools, and best practices to engage (and convert) your followers

So it’s safe to assume that a large portion of your customer base regularly spends time on Instagram. And here’s the thing that’s likely even more surprising: They want to hear from you there. An impressive 75% of consumers now prefer to engage with a brand using private messaging channels (like social media direct messages) […]

4 Jul 2024

11 min.

Products
The Best Conversational AI Platforms to Elevate Customer Experiences in 2026

Conversational AI uses artificial intelligence, primarily through chatbots, to engage customers in human-like, two-way conversations. These interactions can occur through text messages or voice assistants. Conversational AI technology (along with conversational marketing and personalized customer experiences in general) is here to stay. It’s up to businesses to adapt and keep pace with customer expectations that […]

4 Jul 2024

8 min.

Products
Enhancing loyalty with conversational AI for customer experience

It’s easy to think that AI will hinder a personalized customer experience. When today’s consumers are hungry for tailor-made interactions and a human touch, using AI-powered chatbots and other tools seems like the antithesis of what you should be doing. It’s easy to think that AI will hinder a personalized customer experience. When today’s consumers […]

4 Jul 2024

11 min.

Products
Braze vs Salesforce: Pros, cons & an alternative marketing platform

In this guide, we’ll explore those differences in detail, as well as each tool’s benefits and limitations. Here’s a quick breakdown of the most important points: Below, we’ll explore these and other aspects of both platforms in detail. Additionally, we’ll also discuss how Insider One — our AI-native platform for individualized, cross-channel customer experiences — […]

20 May 2024

14 min.

Products
WhatsApp marketing automation: Tools, templates & examples

WhatsApp’s growth has turned the messaging platform into an exciting marketing channel in big markets like Brazil, India, and the US. The team behind the app has also grown its marketing functionality to offer anything from simple bulk messaging to end-to-end shopping experiences. However, if you want to use WhatsApp to engage customers at scale, […]

20 May 2024

12...1011121314...4142

Join the community

Join more than 200,000 marketing, customer engagement, and ecommerce professionals. Get the latest insights, trends, and success stories to get ahead, delivered to your inbox.

Be unstoppable
with Insider One

You’ve seen the results. Now it’s your turn. Fill out your details, and one of our growth experts will be in touch.

Get a demo