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7 min

How-to
The full guide to WhatsApp marketing (Strategy, ideas & examples) 

The messaging platform offers an ideal opportunity for customers to interact with their favorite brands and for companies to get in front of their target audience in a new and engaging way. However, getting started with WhatsApp marketing isn’t as straightforward as with more established channels like email or SMS. For example, midsize and enterprise brands need to consider: In this guide, you’ll learn […]

15 Aug 2023

7 min

How-to
How to create a personalized customer experience (in 5 steps)

This is where personalization comes in. Personalizing your customers’ experience, by delivering tailored content, messaging, and product recommendations at every stage of the customer journey, can help you improve acquisition costs, conversions, and customer loyalty. However, true personalization can be incredibly difficult to achieve.  Brands today use a plethora of solutions to communicate with customers, […]

15 Aug 2023

4 min

How-to
5 essential steps to effortlessly switching messaging platforms

Before you jump to a new provider, take some time to consider the most important factors. Otherwise, you’ll end up exchanging one set of challenges for another. This blog sets out a five-step process for seamlessly moving to a new messaging provider. It’s 7:20 am, and you jump out of the shower, shampoo and all, […]

4 Aug 2023

16 min

How-to
Omnichannel vs. multichannel marketing

Omnichannel marketing is all about delivering consistent brand experiences to customers across channels. Learn how you can build perfect omnichannel experiences.

28 Jul 2023

4 min

News & Events
6 steps to creating the perfect personalized shopping experience according to NocNoc

Insider One’s Growth Makers Club is a community that brings together marketers from some of the world’s most innovative and fastest-growing brands. It’s an open platform that recognizes success, allows brands to share ideas, and offers a place for marketers to learn from each other. At our most recent Growth Makers Club webinar, NocNoc—the Thailand-based […]

31 Jul 2023

4 min

News & Events
Creating a seamless customer experience: Insights from Clarins’ eCommerce Trading Manager

Personalization, loyalty programs, and automation play significant roles in shaping happy and engaging customer interactions—and generating revenue. Recently, Annabelle Bottomley, Customer Success Director at Insider One, had the pleasure of speaking with Roisin O’Brien, eCommerce Trading Manager at Clarins, to learn more about the brand’s approach to customer engagement and loyalty. About Roisin Roisin is […]

12 Jul 2023

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5 min

Products
3 ways multi-brand companies can boost profit margins with retail media

Amazon is probably the most famous example of a retail giant that’s mastered the art of leveraging its vast customer database and unparalleled knowledge to offer advertisers targeted advertising opportunities across web, social media, and on its own platform.  In fact, Amazon’s advertising business accounted for a staggering 5.5% of its revenue in 2021, totaling […]

12 Jul 2023

4 min

Products
From engagement to revenue: 7 remarketing use cases with Architect

With countless distractions and choices, innovative marketing strategies are necessary for businesses wanting to engage their target audience effectively. And this is where remarketing comes into play–a dynamic marketing approach that allows businesses to re-connect with individuals who indicated interest and guide them through a personalized journey across various channels and touchpoints. By strategically targeting […]

12 Jul 2023

4 min

How-to
How to reduce time-to-value from your SaaS platform: Advice from an award-winning SaaS consultant

That’s why this article will delve into the different ways of looking at time-to-value, and why it’s so important to define what this means for your organization. We’ll then go on to discuss how to overcome common SaaS onboarding challenges, before looking at onboarding best practices and practical tips for reducing your time-to-value.  Why understanding […]

11 Jul 2023

7 min

Products
WhatsApp for business: 5 ways brands can leverage the world’s most popular messaging app

Understanding WhatsApp for business WhatsApp Business API prioritizes real-time, relevant, and valuable B2C communication over bulk promotional messages. This means sending blast marketing campaigns and generic promotions is a big no-no on this platform. To succeed, it’s crucial to segment your customers and provide detailed information accurately. In this article, we’ll walk you through five […]

8 Jul 2023

7 min

News & Events
The growth of customer data platforms and omnichannel marketing with Kompas Gramedia

During a recent panel discussion at Uplift Ramadan, Omar Abdillah, Head of Data at Kompas Gramedia, shed light on how the team effectively uses Insider One’s data and technology solutions to elevate its customer journeys. Real-time data tracking and AI-powered segmentation Abdillah explained how Kompas Gramedia understood the importance of tracking user behavior across multiple […]

6 Jul 2023

4 min

How-to
How good, clean data helps brands optimize personalization and increase conversions

Customers today have little patience. If they run into friction at any point in their shopping journey, they know that another online retailer is just one click away. To compete within this chaotic eCommerce space, retailers need to focus on offering a seamless customer experience from start to finish. To discuss how prioritizing data hygiene […]

3 Jul 2023

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