Author

Hi, I'm Nicolas Algoedt

Scubadiving addict, obsessive traveller and VP of Marketing at Insider

Passionate about new technologies and e-commerce, Nicolas has held various position at leading e-commerce and tech companies including Groupon, Microsoft and Bwin.

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Keep reading

8 min.

Products
Cookieless Personalization in 2026: What You Need to Know

Summary A cookieless roadmap built for 2025 hit an unexpected snag when Google backed off its Chrome deprecation deadline that April. Leadership then asked why the budget line for first-party data still existed. That question misses the point: cookieless personalization means recognizing and personalizing for customers using signals you own and that customers agree to […]

1 Sep 2026

9 min.

Products
Push Notification Personalization That Keeps Users Past Day One

Summary Push notification personalization means matching message content, timing, and frequency to a specific behavioral trigger, not inserting a subscriber’s first name into a generic template and calling it done. For mobile growth and lifecycle marketers at ecommerce, fintech, and subscription apps, that distinction has become the difference between a push program that retains users […]

25 Aug 2026

9 min.

Products
Web personalization and Ecommerce Conversion: What Actually Moves the Needle

Summary Web personalization improves ecommerce conversion when it’s mapped to a specific funnel stage and a specific dollar leak, not deployed as one homepage carousel and left to run indefinitely. A generic recommendation widget might nudge click-through rate up slightly, but it won’t recover the revenue lost to cart abandonment or turn a one-time buyer […]

25 Aug 2026

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