Author

Hi, I'm Chris Baldwin

Slow runner, rural reveller, and VP Marketing at Insider One

Chris is an award-winning marketing leader with more than 12 years experience in the marketing and customer experience space. As VP of Marketing, Brand and Communications, Chris is responsible for Insider One's brand strategy, and overseeing the global marketing team. Fun fact: Chris recently attended a clay-making workshop to make his own coffee cup…let's just say that he shouldn't give up the day job just yet.

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Keep reading

10

Products
Choosing a customer engagement platform for fintech in 2026: a buyer’s checklist

Summary Growth and lifecycle leaders at neobanks, digital lenders, payment apps, and wealthtech platforms are renewing their engagement stack this year for one blunt reason: the tool that worked for a growing user base does not automatically work for a regulated one. A customer engagement platform for fintech must support lifecycle engagement while fitting the […]

15 Sep 2026

10

Products
Customer engagement platform pricing: what the quote doesn’t tell you

Summary You asked three vendors for pricing and got three different frameworks, none of which map cleanly onto your actual contact volume or message cadence. Quote-based models can make direct comparison difficult until scope, usage definitions, and assumptions are documented. Customer engagement platform pricing, the cost structure behind tools that manage email, push, SMS, and […]

15 Sep 2026

11

Products
A practical guide to evaluating customer engagement software for mid-market and enterprise teams

Summary Every vendor demo starts to look identical by the third meeting: the same journey builder walkthrough, the same artificial intelligence (AI) slide, the same case study logo wall. What rarely gets discussed in that room is what the platform costs to run in year two, who owns access controls, or how long integration actually […]

15 Sep 2026

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