Author

Hi, I'm Chris Baldwin

Slow runner, rural reveller, and VP Marketing at Insider One

Chris is an award-winning marketing leader with more than 12 years experience in the marketing and customer experience space. As VP of Marketing, Brand and Communications, Chris is responsible for Insider One's brand strategy, and overseeing the global marketing team. Fun fact: Chris recently attended a clay-making workshop to make his own coffee cup…let's just say that he shouldn't give up the day job just yet.

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7:48

Products
Cross-channel personalization: how configured journeys and AI assistance support it

Summary Cross-channel personalization coordinates relevant customer experiences across web, app, email, SMS, and other configured channels by using shared customer data, journey logic, and channel rules instead of having each channel operate independently. Without shared customer data and coordinated journey rules, a customer can buy a jacket on your app and still receive a cart […]

15 Sep 2026

7:35

Products
Why cross-channel campaigns break down, and how to fix them in 2026

Summary Email, SMS, push notifications, and paid ads can all be running at once without ever talking to each other. A customer abandons a cart on mobile, receives a discount email an hour later, then sees a full-price retargeting ad the next day. That contradiction is a coordination failure, not a channel failure. Cross-channel campaign […]

15 Sep 2026

5:32

Products
Cross-channel marketing: a practitioner’s playbook for connecting channels that don’t talk yet

Summary Cross-channel marketing means connecting two or more messaging channels through a shared customer profile, so an action a customer takes in one channel changes what they see next in another. In Insider One, this foundation can connect audience segmentation, personalization, messaging, recommendations, journey orchestration, and analytics in one Growth Management Platform. It's different from […]

15 Sep 2026

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