Author

Hi, I'm Chris Baldwin

Slow runner, rural reveller, and VP Marketing at Insider One

Chris is an award-winning marketing leader with more than 12 years experience in the marketing and customer experience space. As VP of Marketing, Brand and Communications, Chris is responsible for Insider One's brand strategy, and overseeing the global marketing team. Fun fact: Chris recently attended a clay-making workshop to make his own coffee cup…let's just say that he shouldn't give up the day job just yet.

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Keep reading

17 min.

Products
Snowflake & Databricks Meet Insider One for CX

Summary Connecting Snowflake and Databricks with Insider One through Put It Forward transforms fragmented customer data into real-time, AI-powered customer experiences. By unifying governed data, predictive insights, and cross-channel activation, businesses can deliver faster personalization, improve campaign performance, strengthen compliance, and drive measurable gains in retention, ROI, and customer engagement. Enterprise marketing teams are sitting […]

28 Jul 2026

5 min.

Products
Insider One vs. MoEngage: Which Customer Engagement Platform Is Better for Enterprise Growth?

As brands grow and scale, they often run into good problems: budget, headcount, and whether their customer engagement platform can keep up. Insider One and MoEngage both compete for enterprise marketing budgets. Both platforms have real, verifiable strengths behind their positioning, not just marketing language. This comparison looks at how each supports enterprise growth through […]

9 Jul 2026

11 min.

Products
How to Actually Measure Cross-Channel Marketing Analytics

Summary Cross-channel analytics provides a complete view of the customer journey by unifying data across channels and measuring how each touchpoint contributes to conversions. Using first-party data and advanced attribution models helps marketers make more accurate, data-driven investment decisions. Your email team reports a 28% conversion rate. Your paid team reports a 31% conversion rate. […]

9 Jul 2026

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