Author

Hi, I'm Chris Baldwin

Slow runner, rural reveller, and VP Marketing at Insider One

Chris is an award-winning marketing leader with more than 12 years experience in the marketing and customer experience space. As VP of Marketing, Brand and Communications, Chris is responsible for Insider One's brand strategy, and overseeing the global marketing team. Fun fact: Chris recently attended a clay-making workshop to make his own coffee cup…let's just say that he shouldn't give up the day job just yet.

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10 min.

Products
Top Braze alternatives for AI decisioning in marketing

Summary Not all AI decisioning platforms are built for true real-time personalization. The leading solutions combine intelligent next-best-action selection, low-latency decision-making, and real-time customer data to deliver the most relevant experience across channels and touchpoints. Most platforms marketed as Braze alternatives for AI decisioning deliver propensity scores wrapped in journey logic, not true arbitration. Marketing […]

16 Jun 2026

14 min.

Products
Best E-commerce Email Marketing Platforms for Automation and Growth

Summary The best ecommerce email marketing platforms help brands turn customer and purchase data into personalized, automated campaigns that drive revenue and retention. The right choice depends on your business size, automation needs, omnichannel requirements, and how well the platform can scale with your growth. Ecommerce stores generate more customer data than most marketing teams […]

16 Jun 2026

11 min.

Products
How AI Customer Engagement Strategies Actually Drive Revenue in 2026

Summary AI-powered customer engagement helps brands deliver more relevant experiences, automate decision-making, and drive measurable revenue growth across the customer lifecycle. The biggest gains come from combining unified customer data, predictive insights, and intelligent orchestration to improve conversions, retention, and customer lifetime value. You have email running, push notifications live, SMS in market, and an […]

16 Jun 2026

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