Author

Hi, I'm Chris Baldwin

Slow runner, rural reveller, and VP Marketing at Insider One

Chris is an award-winning marketing leader with more than 12 years experience in the marketing and customer experience space. As VP of Marketing, Brand and Communications, Chris is responsible for Insider One's brand strategy, and overseeing the global marketing team. Fun fact: Chris recently attended a clay-making workshop to make his own coffee cup…let's just say that he shouldn't give up the day job just yet.

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Keep reading

12 min.

Products
How AI Assistants Are Reshaping Conversational Commerce

Artificial intelligence (AI) assistants for conversational commerce have moved beyond answering basic questions. They now guide shoppers through discovery, complete transactions, and resolve post-purchase requests across these channels without requiring human agents for every interaction: The difference between a basic chatbot and a digital shopping agent comes down to autonomy, i.e. can it check inventory, […]

28 Apr 2026

11 min.

Products
The New Rules of Engagement: Why Omnichannel Personalization Matters Now

Summary Omnichannel personalization creates real-time, connected experiences across channels, treating interactions as a single continuous conversation. It requires unified profiles, shared decisioning, and coordinated orchestration, unlike multichannel approaches that operate separately. Start small with a few channels, a shared ID, and coordinated decisions before scaling. According to Segment’s State of Personalization report, most marketing teams […]

28 Apr 2026

9 min.

Products
Predictive Personalization: How AI Anticipates Customer Needs Before They Ask

Summary Predictive personalization uses AI to anticipate each customer’s next need based on behavioral signals rather than static segments or rules, shifting marketing from reactive triggers to proactively identifying intent before customers act. Success depends on a continuous loop of unified data, propensity scoring, and real-time orchestration, as batch segmentation can’t keep up with how […]

27 Apr 2026

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