Author

Hi, I'm Chris Baldwin

Slow runner, rural reveller, and VP Marketing at Insider One

Chris is an award-winning marketing leader with more than 12 years experience in the marketing and customer experience space. As VP of Marketing, Brand and Communications, Chris is responsible for Insider One's brand strategy, and overseeing the global marketing team. Fun fact: Chris recently attended a clay-making workshop to make his own coffee cup…let's just say that he shouldn't give up the day job just yet.

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10 min.

Products
Agentic AI marketing: stop managing campaigns, start owning outcomes

Summary Your agentic AI pilot launched dozens of personalized campaigns last quarter, and the demo looked impressive in the boardroom. But when the chief marketing officer asked what it did to churn or lifetime value, nobody on the team had an answer. That gap between activity and accountability can make it difficult for teams to […]

28 Oct 2026

7 min.

Products
The agentic AI use cases enterprise marketers should adopt first

Summary Agentic AI use cases are the specific marketing tasks where an artificial intelligence (AI) agent plans, decides, and acts across several steps on its own, instead of waiting for a marketer to approve each one. That’s different from generative AI, which drafts content on request, and from rule-based automation, which follows a fixed if-this-then-that […]

28 Oct 2026

10 mins.

Products
Customer Journey Analytics for Enterprise Marketing Teams: What to Demand

Summary Enterprise marketing teams need customer journey analytics that unifies data across channels, tracks customer behavior through funnels and flows, and updates in real time. The right platform should connect insights directly to journey orchestration, offer customizable dashboards, support enterprise-level governance, and integrate with existing marketing systems. This helps teams identify drop-offs, understand customer behavior, […]

28 Oct 2026

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