Author

Hi, I'm Chris Baldwin

Slow runner, rural reveller, and VP Marketing at Insider One

Chris is an award-winning marketing leader with more than 12 years experience in the marketing and customer experience space. As VP of Marketing, Brand and Communications, Chris is responsible for Insider One's brand strategy, and overseeing the global marketing team. Fun fact: Chris recently attended a clay-making workshop to make his own coffee cup…let's just say that he shouldn't give up the day job just yet.

Connect with me

Keep reading

9 min.

Products
Predictive Personalization: How AI Anticipates Customer Needs Before They Ask

Summary Predictive personalization uses AI to anticipate each customer’s next need based on behavioral signals rather than static segments or rules, shifting marketing from reactive triggers to proactively identifying intent before customers act. Success depends on a continuous loop of unified data, propensity scoring, and real-time orchestration, as batch segmentation can’t keep up with how […]

27 Apr 2026

11 min

Products
How AI Agents Optimize Cross-Channel Engagement in Real-Time

Summary AI agents for cross-channel engagement are autonomous systems that unify customer data, choose the best channel and timing for each user, and deliver personalized messages without manual intervention. They act on live behavioral signals, unlike chatbots that follow scripts or automation tools that run on schedules. Real-time arbitration prevents over-messaging by scoring channels and […]

27 Apr 2026

9 min.

Products
How Agentic AI Changes Customer Journey Orchestration

Summary Agentic AI orchestrates customer journeys by understanding context, planning actions, and executing across channels autonomously within your guardrails. It adapts journeys in real time using live data rather than fixed rules, keeps every decision within brand, compliance, and margin policies, and logs all actions for governance and optimization. Most customer journey orchestration tools execute […]

27 Apr 2026

See more from Chris