Author

Hi, I'm Chris Baldwin

Slow runner, rural reveller, and VP Marketing at Insider One

Chris is an award-winning marketing leader with more than 12 years experience in the marketing and customer experience space. As VP of Marketing, Brand and Communications, Chris is responsible for Insider One's brand strategy, and overseeing the global marketing team. Fun fact: Chris recently attended a clay-making workshop to make his own coffee cup…let's just say that he shouldn't give up the day job just yet.

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Keep reading

8 mins.

Products
In-App Messaging Personalization That Engages Without Triggering Uninstalls

Summary Lifecycle marketers keep hearing the same brief: personalize more, engage more, while teams may also observe uninstalls alongside open rates. In-app messaging personalization is the practice of tailoring contextual messages, banners, surveys, or rich-media prompts to an individual user’s behavior, preferences, and context rather than sending the same message to a broad segment. This […]

14 Sep 2026

10 mins.

Products
8 Predictive Churn Modeling Tools to Consider in 2026

Summary Predictive churn modeling helps retention teams identify customers who are likely to disengage before they actually leave. Instead of relying only on historical churn rate reports, predictive models use signals such as purchase behavior, engagement, browsing activity, and customer lifecycle changes to identify potential churn risks. But predictive churn isn’t only about generating a […]

7 Sep 2026

8 mins.

Products
How to Choose Predictive Analytics Software Solutions in 2026

Summary Predictive analytics vendors split into two camps: platforms where prediction runs on the same data layer that powers your campaigns, and platforms where prediction is a separate module, partner integration, or professional services engagement bolted on after the contract is signed. The difference between vendors rarely shows up in a demo. It shows up […]

7 Sep 2026

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