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Insider named a Leader in IDC MarketScape for Worldwide Omnichannel Marketing Platforms for B2C Enterprises 2023

The IDC Marketscape recognizes Insider as the leader that “supports an impressive array of omnichannel marketing tactics including email marketing, website personalization, push notifications, and In-App Messaging.”

Access the report to discover:

  • Why Insider was named a Leader
  • IDC’s latest advice for technology buyers
  • The essential role of omnichannel marketing platforms to craft personalized customer experiences
Read the excerpt

Insider named a Leader in IDC MarketScape for Worldwide Omnichannel Marketing Platforms for B2C Enterprises 2023

IDC rankings omnichannel marketing platforms 2023

Source

IDC rankings omnichannel marketing platforms 2023

Source

Read the excerpt

The IDC Marketscape recognizes Insider as the leader that “supports an impressive array of omnichannel marketing tactics including email marketing, website personalization, push notifications, and In-App Messaging.”

  • Access the report to discover:
  • Why Insider was named a Leader
  • IDC’s latest advice for technology buyers
  • The essential role of omnichannel marketing platforms to craft personalized customer experiences
Gerry Murray — Research Director, Marketing and Sales Technology, IDC

Gerry Murray

Research Director, Marketing and Sales Technology, IDC

The big names in the market no longer have a decisive technological advantage, which is symptomatic of a mature market. In fact, the group of disruptors led by platforms like Insider are either at or above technical parity with the conventional solutions.

Customer journey orchestration across 12+ channels to deliver seamless customer experiences

Whether your customers are browsing online, chatting on WhatsApp, scrolling Instagram, or checking their emails, Insider’s AI-powered journey orchestration solution helps you reach them wherever they are—from one single canvas. IDC notes Insider’s ability to “specialize in delivering personalized customer experiences […] using data-driven insights and segmentation techniques to tailor personalized marketing campaigns and messages to individual customers, enhancing relevance and increasing the likelihood of conversion.”

Read the excerpt
Whatsapp

Launch end-to-end buying experiences with WhatsApp Commerce and unlock the power of two-way conversational buying experiences.

Engage your customers with contextual push notifications, In-App messages and personalized product recommendations.

Insider's App Push Notifications including personalized product recommendations

Build rich, interactive web-like experiences within your emails and convert your subscribers to high LTV customers.

Drive sales, deliver exclusive offers, and maximize your marketing efforts by engaging offline users with relevant, contextual SMS marketing campaigns.

Insider's sms marketing campaigns — sms marketing platform

Craft hyper-personalized experiences on web with 50+ high-performing templates including triggers, purchase reminders, exit intent, stories and more.

Onsite personalization templates for personalized web experiences

Retarget your audiences across TikTok, Instagram, Facebook, Google, YouTube, Shopping Ads and more to reduce your CAC and boost ROAS with targeted campaigns.

A PPC retargeting ad displaying the cryptocurrancy campaign of Nastar Bank

Personalize search results for every shopper based on their past and predicted behaviors. Offer AI-led search results and recommendations to speed up product discovery.

Insider's Eureka — personalized search results for online shoppers with AI-led recommendations

Stop the scroll-by and drive engagement like never before with full-screen and immersive story-like experiences with InStory on web to boost product discovery.

InStory, a storytelling tool, delights onsite product discovery

Help your customers find the right products they’ll love, with 20+ recommendation algorithms including viewed together, user based, complementary products and more.

Insider's AI-led personalized product recommendations

WhatsApp

Launch end-to-end buying experiences with WhatsApp Commerce and unlock the power of two-way conversational buying experiences.

Insider's App Push Notifications including personalized product recommendations

App

Engage your customers with contextual push notifications, In-App messages and personalized product recommendations.

AMP Email

Build rich, interactive web-like experiences within your emails and convert your subscribers to high LTV customers.

Insider's sms marketing campaigns — sms marketing platform

SMS

Drive sales, deliver exclusive offers, and maximize your marketing efforts by engaging offline users with relevant, contextual SMS marketing campaigns.

Onsite personalization templates for personalized web experiences

Web

Craft hyper-personalized experiences on web with 50+ high-performing templates including triggers, purchase reminders, exit intent, stories and more.

A PPC retargeting ad displaying the cryptocurrancy campaign of Nastar Bank

Ads

Retarget your audiences across TikTok, Instagram, Facebook, Google, YouTube, Shopping Ads and more to reduce your CAC and boost ROAS with targeted campaigns.

Insider's Eureka — personalized search results for online shoppers with AI-led recommendations

Site Search

Personalize search results for every shopper based on their past and predicted behaviors. Offer AI-led search results and recommendations to speed up product discovery.

InStory, a storytelling tool, delights onsite product discovery

InStory

Stop the scroll-by and drive engagement like never before with full-screen and immersive story-like experiences with InStory on web to boost product discovery.

Insider's AI-led personalized product recommendations

AI-led Recommendations

Help your customers find the right products they’ll love, with 20+ recommendation algorithms including viewed together, user based, complementary products and more.

A single canvas for omnichannel journeys. Infinite experiences.

 

Craft omnichannel customer journeys in a fraction of the time with Sirius AI™

With Insider’s Sirius AI™, you can craft omnichannel customer journeys with a few easy prompts. Simply outline your use case, expected outcome, and customer type, then let Sirius AI™ — our end-to-end generative CX solution generate segments and customized journeys with the highest likelihood of engagement to increase AOV, product discovery, conversions, and sales—in just one click.

Supercharge marketing productivity and efficiency with AI-led message generation, segment discovery, next best channel prediction, and more.

Read the excerpt

Why top brands choose Insider’s AI-led
omnichannel journey orchestration solution

Next Best Channel algorithm

Next Best Channel decides on the best channel option for each user based on data

A/B auto-winner selection

Authorize AI to select the winning path and direct all users there automatically based on pre-selected metrics

Predictive segmentation

Target users with AI-backed predictions based on their behaviors and personal interests

Send-time
optimization

Use an algorithm to find the best time to send messages based on engagement history

Smart Recommendations

An AI-powered system enabling you to show highly relevant product recommendations based on data

Search
powered by AI

A product discovery platform that helps you to curate intelligent, relevant, and fast search experiences

Next best channel algorithm

Next Best Channel decides on the best channel option for each user based on data

A/B auto-winner selection

Authorize AI to select the winning path and direct all users there automatically based on pre-selected metrics

Predictive segmentation

Target users with AI-backed predictions based on their behaviors and personal interests

Send-time optimization

Use an algorithm to find the best time to send messages based on engagement history

Smart Recommendations

An AI-powered system enabling you to show highly relevant product recommendations based on data

Search powered by AI

A product discovery platform that helps you to curate intelligent, relevant, and fast search experiences

You are in good company

49X

ROI within
eight weeks

700%

increase in customer acquisition

12%

Increase in CTR compared to regular campaigns

Read the full story

30X

Return on Investment (ROI) in 12 weeks

4.6%

uplift in conversion rate

45%

increase in lead capture rate

Read the full story

6X

Return on Investment (ROI)

159%

increase in conversions with Cart Reminders

64%

increase in lead gen with Segmentation

Read the full story

259%

increase in AOV in one month

13%

increase in conversion rate
in one month

50.3%

increase in
mobile conversion rate

Read the full story

17.2X

Return on
Investment (ROI)

29.28%

CTR

16.69%

Conversion rate
across channels

Read the full story

“We built personalized, multi-channel user experiences and combined this with on-site gamification, which helped us gain a 700% increase in customer acquisition and 49X ROI within just two months thanks to Insider”

E-commerce Director

49X

ROI within
eight weeks

700%

Increase in customer acquisition

12%

Increase in CTR compared to regular campaigns

Read the full story

“I would absolutely recommend Insider. They are a great partner to work with. We work in a very agile environment and they are super responsive, always next to us with anything that we need, especially in peak times where we need quick solutions.”

Alejandra Salazar
Ecommerce Content Manager

30X

Return on Investment (ROI) in 12 weeks

4.6%

uplift in conversion rate

45%

increase in lead capture rate

Read the full story

“We’ve managed to achieve 6X ROI from the [platform] already. Insider has become so much more than a technology partner for us. They own our growth targets like their own and always share best practices and industry know-how…”

Group Head of Digital Marketing and eCommerce

6X

Return on Investment (ROI)

159%

increase in conversions with Cart Reminders

64%

increase in lead gen with Segmentation

Read the full story
Adidas logo

“We needed a solution that would help us implement segmentation scenarios and deliver personalization at scale in order to boost engagement and drive conversions. Insider has helped us generate more than 26% increase in AOV within one month.”

Sam Hau
eCommerce Manager

259%

increase in AOV in
one month

13%

increase in conversion rate in one month

50.3%

increase in mobile conversion rate

Read the full story

“Building a cross-channel journey helped target customers with the right message at the right time on the right touchpoint.
Architect resulted in a strong 14.45% clickthrough rate and a conversion rate of 16.69% across channels.”

Brand Head

17.2X

Return on Investment (ROI)

29.28%

CTR

16.69%

Conversion rate across channels

Read the full story

See all success stories 

Data and insights to deliver hyper-personalized experiences

Unify customer data from first and third-party sources to build profiles, generate insights on your customer’s preferences, and leverage it to deliver contextual experiences for better results.

  • Unified Customer Profiles

    Insider’s Customer Data Platform (CDP) helps you unify customer data from first and third-party sources to build complete profiles, generate insights and deliver contextual experiences.

  • Audience segmentation

    Segmentation made easy with more than 100+ attributes, traits, behaviors, predictions, and more. Activate this data in real-time across 12+ channels.

  • Personalization

    Use data from profiles and segments to deliver hyper-personalized content optimized  for relevance and conversion.

Insider’s Customer Data Platform (CDP) helps you unify customer data from first and third-party sources to build complete profiles, generate insights and deliver contextual experiences.

Insider's Customer Data Platform (CDP) that provides unified customer profiles

Segmentation made easy with more than 100+ attributes, traits, behaviors, predictions, and more. Activate this data in real-time across 12+ channels.

Insider's audience segmentation for personalized customer experience

Use data from profiles and segments to deliver hyper-personalized content optimized  for relevance and conversion.

Personalization in customer experiences with hyper-personalized content in marketing campaigns

Built for enterprise scale

Our AI and machine learning engine makes millions of predictions every second to deliver billions of experiences daily. Read the report to learn more about why the IDC thinks large businesses with high-volume campaigns should consider Insider.

1 billion+

user profiles

40 billion

push notifications a month

1.6 billion

emails a month

Read the excerpt

Built for scale. Loved by 1,200+ global brands.

Journey Orchestration
Levis logo

“Insider’s Architect worked extremely well in helping us engage our shoppers across different channels across the customer journey.”

ECommerce & Sales Director

Journey Orchestration
Slazenger logo

“Price alerts, replenishment, and back-in-stock journeys helped us increase our revenue and sales.”

ECommerce Director

Localized customer support
Dominos logo

“The highlight of
Insider is their account management team – which means we get dedicated and custom support based on our specific needs. We saw 12X ROI in a quarter.”

Digital Marketing Manager

Ease of use
Estee Lauder logo

“The best part is that it takes us only a matter of minutes to set up a campaign and get it going”

CRM and Loyalty Director

Fastest integration & set up
Adidas logo

“Improved ROI with Insider… with a 259% AOV uplift. Our experience has been flawless so far. Even the integration was seamless.”

Head of Marketing

Best ROI
Decathlon logo

“With Insider’s platform and customer support team, we have achieved 12X ROI”

Head of Online Trading

Localized customer support

“The highlight of Insider is their account management team – which means we get dedicated and custom support based on our specific needs. We saw 12X ROI in a quarter.”

Digital Marketing Director

Dominos logo
Ease of use

“The best part is that it takes us only a matter of minutes to set up a campaign and get it going”

CRM and Loyalty Director

Estee Lauder logo
Fastest integration & set up

“Improved ROI with Insider… with a 259% AOV uplift. Our experience has been flawless so far. Even the integration was seamless.”

Head of Marketing

Adidas logo
Best ROI

“With Insider’s platform and customer support team, we have achieved 12X ROI”

Head of Online Trading

Decathlon logo
Journey Orchestration

“Price alerts, replenishment, and back-in-stock journeys helped us increase our revenue and sales.”

Ecommerce Director

Slazenger logo

Get your copy of the report

“IDC MarketScape: Worldwide Omni-Channel Marketing Platforms for B2C Enterprises 2023 Vendor Assessment.”, By: Gerry Murray and Roger Beharry Lall, August 2023, IDC #US49727423

IDC MarketScape vendor analysis model is designed to provide an overview of the competitive fitness of ICT suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. The Capabilities score measures vendor product, go-to-market and business execution in the short-term. The Strategy score measures alignment of vendor strategies with customer requirements in a 3-5-year timeframe. Vendor market share is represented by the size of the circles.

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