WEBINAR | A Shoptalk Buyers Guide: Evaluating Tools to Meet Your Business Needs

Marketing teams need the right tools to drive success, but how do you assess marketing technology against your business goals? How can you define clear use cases and configure MarTech to truly align with your needs? What are the best practices for data collection that can set you apart?

In this session, our agency partner, Notable Growth will discuss a helpful, tactical framework for evaluating marketing tools to drive business goals.

We'll share actionable insights, real-world examples, and strategies to ensure you're making the most of your MarTech investments.

What you'll learn

Framework for assessing marketing tools against core business needs/goals.

Strategies for identifying and defining business use cases

Insights on industry best practices for data collection and MarTech configuration

Real-world examples and case studies

Why attend?

Gain valuable insights to maximize your ShopTalk experience
Learn how to evaluate marketing tech tools effectively
Access downloadable and interactive resources for ShopTalk
Connect with industry experts

Join us for an exclusive happy hour at Proxi during Shoptalk Fall!

Limited spots for the Happy Hour available. Register now!

Wednesday, October 16th at 6:15pm ET

Address: Proxia

RSVP

Speakers

Myles Mcdonald

Director of Partnerships, NA

Myles Mcdonald

Director of Partnerships, NA

Robert O’Dowd

VP, Growth Services

Robert O’Dowd

VP, Growth Services

Myles Mcdonald

Director of Partnerships, NA

Myles Mcdonald

Director of Partnerships, NA

Robert O’Dowd

VP, Growth Services

Robert O’Dowd

VP, Growth Services

Myles Mcdonald

Director of Partnerships, NA

Robert O’Dowd

VP, Growth Services

Insider connects data across channels, predicts future behavior with AI, and individualizes experiences from a single platform with the fastest time to value.

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.

Necessary

Always Enabled

Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.

Cookie	Duration	Description
__cf_bm	1 hour	This cookie, set by Cloudflare, is used to support Cloudflare Bot Management.
__Secure-ENID	1 year 1 month	The __Secure-ENID cookie is a type of secure cookie used for authentication and to ensure the security of user sessions.
_cfuvid	session	Cloudflare sets this cookie to track users across sessions to optimize user experience by maintaining session consistency and providing personalized services
_GRECAPTCHA	6 months	Google Recaptcha service sets this cookie to identify bots to protect the website against malicious spam attacks.
_shopify_essential	session	Shopify sets this cookie, which contains essential information required for the proper functioning of a store, such as session details, checkout information and anti-tampering data.
AWSALBCORS	7 days	Amazon Web Services set this cookie for load balancing.
connect.sid	2 hours	This cookie is used for authentication and for secure log-in. It registers the log-in information.
cookielawinfo-checkbox-advertisement	1 year	The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Advertisement".
cookielawinfo-checkbox-analytics	1 year	This cookies is set by GDPR Cookie Consent WordPress Plugin. The cookie is used to remember the user consent for the cookies under the category "Analytics".
cookielawinfo-checkbox-necessary	1 year	This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-performance	1 year	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
datadome	session	This is a security cookie set by Force24 to detect BOTS and malicious traffic.
elementor	never	The website's WordPress theme uses this cookie. It allows the website owner to implement or change the website's content in real-time.
localization	1 year	The localization cookie stores user preferences for language and region to provide a personalized browsing experience.
rc::a	never	This cookie is set by the Google recaptcha service to identify bots to protect the website against malicious spam attacks.
rc::b	session	This cookie is set by the Google recaptcha service to identify bots to protect the website against malicious spam attacks.
rc::c	session	This cookie is set by the Google recaptcha service to identify bots to protect the website against malicious spam attacks.
rc::f	never	This cookie is set by the Google recaptcha service to identify bots to protect the website against malicious spam attacks.
viewed_cookie_policy	1 year	The GDPR Cookie Consent plugin sets the cookie to store whether or not the user has consented to use cookies. It does not store any personal data.
VISITOR_PRIVACY_METADATA	6 months	YouTube sets this cookie to store the user's cookie consent state for the current domain.

Functional

Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.

Cookie	Duration	Description
__hssc	30 minutes	This cookie is set by HubSpot. The purpose of the cookie is to keep track of sessions. This is used to determine if HubSpot should increment the session number and timestamps in the __hstc cookie. It contains the domain, viewCount (increments each pageView in a session), and session start timestamp.
bcookie	11 months	This cookie is set by linkedIn. The purpose of the cookie is to enable LinkedIn functionalities on the page.
lang	session	This cookie is used to store the language preferences of a user to serve up content in that stored language the next time user visit the website.
lidc	1 day	This cookie is set by LinkedIn and used for routing.
yt-remote-cast-available	session	The yt-remote-cast-available cookie is used to store the user's preferences regarding whether casting is available on their YouTube video player.
yt-remote-cast-installed	session	The yt-remote-cast-installed cookie is used to store the user's video player preferences using embedded YouTube video.
yt-remote-connected-devices	never	YouTube sets this cookie to store the user's video preferences using embedded YouTube videos.
yt-remote-device-id	never	YouTube sets this cookie to store the user's video preferences using embedded YouTube videos.
yt-remote-fast-check-period	session	The yt-remote-fast-check-period cookie is used by YouTube to store the user's video player preferences for embedded YouTube videos.
yt-remote-session-app	session	The yt-remote-session-app cookie is used by YouTube to store user preferences and information about the interface of the embedded YouTube video player.
yt-remote-session-name	session	The yt-remote-session-name cookie is used by YouTube to store the user's video player preferences using embedded YouTube video.
ytidb::LAST_RESULT_ENTRY_KEY	never	The cookie ytidb::LAST_RESULT_ENTRY_KEY is used by YouTube to store the last search result entry that was clicked by the user. This information is used to improve the user experience by providing more relevant search results in the future.

Performance

Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.

Cookie	Duration	Description
_gat	1 minute	Google Universal Analytics sets this cookie to restrain request rate and thus limit data collection on high-traffic sites.
AWSALB	7 days	AWSALB is an application load balancer cookie set by Amazon Web Services to map the session to the target.
INGRESSCOOKIE	session	This cookie is used for load balancing and session stickiness. This technical session identifier is required for some website features.
YSC	session	This cookies is set by Youtube and is used to track the views of embedded videos.

Analytics

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.

Cookie	Duration	Description
__hstc	11 months	This cookie is set by Hubspot and is used for tracking visitors. It contains the domain, utk, initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session).
_ga	1 year	This cookie is installed by Google Analytics. The cookie is used to calculate visitor, session, campaign data and keep track of site usage for the site's analytics report. The cookies store information anonymously and assign a randomly generated number to identify unique visitors.
_ga_*	1 year 1 month 4 days	Google Analytics sets this cookie to store and count page views.
_gat_UA-*	1 minute	Google Analytics sets this cookie for user behaviour tracking.
_gat_UA-81205217-1	1 minute	This is a pattern type cookie set by Google Analytics, where the pattern element on the name contains the unique identity number of the account or website it relates to. It appears to be a variation of the _gat cookie which is used to limit the amount of data recorded by Google on high traffic volume websites.
_gcl_au	3 months	This cookie is used by Google Analytics to understand user interaction with the website.
_gd_session	4 hours	6sense sets this cookie to collect information on users' visits to the website. It collects data such as the total number of visits, the average time spent on the website and the pages loaded.
_gd_visitor	1 year 1 month 4 days	6sense sets this cookie, which is used for collecting information on the user's visit, such as the number of visits, average time spent on the website and the pages loaded for displaying targeted ads.
_gid	1 day	This cookie is installed by Google Analytics. The cookie is used to store information of how visitors use a website and helps in creating an analytics report of how the website is doing. The data collected including the number visitors, the source where they have come from, and the pages visted in an anonymous form.
_hjSession_*	1 hour	Hotjar sets this cookie to ensure data from subsequent visits to the same site is attributed to the same user ID, which persists in the Hotjar User ID, which is unique to that site.
_hjSessionUser_*	1 year	Hotjar sets this cookie to ensure data from subsequent visits to the same site is attributed to the same user ID, which persists in the Hotjar User ID, which is unique to that site.
_shopify_s	1 hour	This cookie is associated with Shopify's analytics suite.
_shopify_y	1 year	This cookie is associated with Shopify's analytics suite.
AEC	6 months	AEC cookies are used to ensure user data remains consistent during an Analytics session.
hubspotutk	11 months	This cookie is used by HubSpot to keep track of the visitors to the website. This cookie is passed to Hubspot on form submission and used when deduplicating contacts.
vuid	1 year	Vimeo installs this cookie to collect tracking information by setting a unique ID to embed videos on the website.

Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.

Cookie	Duration	Description
_fbp	3 months	This cookie is set by Facebook to deliver advertisement when they are on Facebook or a digital platform powered by Facebook advertising after visiting this website.
bscookie	11 months	This cookie is a browser ID cookie set by Linked share Buttons and ad tags.
c	6 months 2 days	Rubicon Project sets this cookie to control the synchronization of user identification and the exchange of user data between various ad services.
fr	3 months	The cookie is set by Facebook to show relevant advertisments to the users and measure and improve the advertisements. The cookie also tracks the behavior of the user across the web on sites that have Facebook pixel or Facebook social plugin.
IDE	11 months	Used by Google DoubleClick and stores information about how the user uses the website and any other advertisement before visiting the website. This is used to present users with ads that are relevant to them according to the user profile.
test_cookie	15 minutes	This cookie is set by doubleclick.net. The purpose of the cookie is to determine if the user's browser supports cookies.
VISITOR_INFO1_LIVE	5 months 27 days	This cookie is set by Youtube. Used to track the information of the embedded YouTube videos on a website.
yt.innertube::nextId	never	YouTube sets this cookie to register a unique ID to store data on what videos from YouTube the user has seen.
yt.innertube::requests	never	YouTube sets this cookie to register a unique ID to store data on what videos from YouTube the user has seen.

Others

Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.

Cookie	Duration	Description
__cflb	1 hour	This cookie is used by Cloudflare for load balancing.
__Secure-ROLLOUT_TOKEN	6 months	Description is currently not available.
__Secure-YEC	past	Description is currently not available.
__Secure-YNID	6 months	Description is currently not available.
__tld__	session	Description is currently not available.
_an_uid	7 days	No description available.
_dd_s	1 year	No description available.
_w_session	14 days	Description is currently not available.
_zitok	1 year	Description is currently not available.
aka_edgescape	session	No description available.
aka_edgescape_country	session	No description available.
akaalb_enterprise_aws	session	Description is currently not available.
akaas_audseg_bobbibrowncosmetics_com	7 days	Description is currently not available.
akaas_audseg_origins_com	7 days	Description is currently not available.
Akamai-Edgescape	session	Description is currently not available.
AnalyticsSyncHistory	1 month	No description
authenticity_token	session	No description available.
cookielawinfo-checkbox-functional	1 year	The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-others	1 year	No description
dd_anonymous_id	1 year	Description is currently not available.
ins-c	1 day	No description
ins-current-currency	never	No description available.
ins-gaSSId	never	This cookie is set by the useinsider. This cookie is used for calculating the impact of special campaigns.
ins-storage-version	1 year	No description
insdrPushCookieStatus	1 day	This cookie is set by the provider Insider One. This cookie is used for web push recieving.
js_enabled	session	No description available.
RUL	1 year	No description
UserMatchHistory	1 month	Linkedin - Used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor's preferences.
WMF-Uniq	1 year	Description is currently not available.

Non-necessary

A Shoptalk Buyers Guide: Evaluating Tools to Meet Your Business Needs

What you'll learn

Join us for an exclusive happy hour at Proxi during Shoptalk Fall!

Speakers

One platform for individualized, cross-channel customer experiences

PLATFORM

CAPABILITIES

CHANNELS

INDUSTRIES

RESOURCES

COMPANY

WHY INSIDER ONE

ESSENTIAL GUIDES

OVERVIEW

100+ INTEGRATIONS

CAPABILITIES

CHANNELS

WHY INSIDER ONE

INTERACTIVE TOOLS

OTHER RESOURCES

A Shoptalk Buyers Guide: Evaluating Tools to Meet Your Business Needs

What you'll learn

Join us for an exclusive happy hour at Proxi during Shoptalk Fall!

Speakers

One platform for individualized, cross-channel customer experiences

PLATFORM

CAPABILITIES

CHANNELS

INDUSTRIES

RESOURCES

COMPANY

WHY INSIDER ONE

ESSENTIAL GUIDES