THE AGENTIC GRAND PRIX

One afternoon. One question: are you ready to move beyond campaigns? See the full session lineup for 20 August at The Ritz-Carlton Melbourne.

Partners

Partners
days
hours
minutes
seconds

2026 Race Day Agenda

Uplift: The Agentic Grand Prix

Thursday, 20 August 2026  ·  The Ritz-Carlton Melbourne  ·  12:00 – 5:30 PM

11:30 AM — PIT LANE OPENS

Arrival & Registration

Check in, grab your pass, and get on the grid.

12:00 PM — FUEL UP

Cocktail Lunch

Arrive, connect and fuel up before the race begins. Hosted with our partner Talon One.

1:00 PM — LIGHTS OUT

Welcome Remarks

Muharrem Derinkök, Co-Founder & Chief Product Officer, Insider One
Daniel Keegan, Country Manager ANZ, Insider One

1:15 PM — POLE POSITION KEYNOTE

The Second Customer — what retail becomes when your shopper sends an agent

Mark Mansour, Managing Director, Woolworths MarketPlus

Your customer isn't going away — but increasingly, they'll send an agent. Mark maps what that means for retail, and why the winners won't pick a side.

⚡ PIT LANE REVEAL — a first look at something new from Insider One.

1:45 PM — FIRESIDE CHAT

Pit stop to podium — what a real platform transformation actually looks like

Leela Sennitt, GM eCommerce & Loyalty, Wesfarmers Health · with Trent Olsen, Insider One

Everyone talks about transformation. Leela has done it — twice, and at scale. What it actually looks like to move a major retail brand from legacy infrastructure to a modern engagement platform.

⚡ PIT LANE REVEAL — another exciting announcement, live on stage.

2:15 PM — FIRESIDE CHAT

The invisible shelf — how AI agents are rewiring product discovery

Bevan Morris, GM Ecommerce, David Jones · hosted by Grant Arnott

Search is no longer the single gateway to products. Bevan unpacks the new discovery landscape — and why the future belongs to brands with the best product data, not just the best rankings.

2:40 PM — PIT STOP

Coffee Break

Every winning team takes a pit stop. Refuel, reset, continue the conversation.

⚡ PIT LANE REVEAL — one more look under the hood.

3:15 PM — FIRESIDE CHAT

Trading at the speed of data — how marketing, eCommerce and commercial decisions become one engine

Sarah Baldwin, GM Marketing, eCommerce & CX, Petstock Group · hosted by Grant Arnott

Most businesses have the data. Few have built the connective tissue that lets it drive decisions in real time. Sarah unpacks how Petstock unified marketing, eCommerce and trading into one commercial engine.

3:40 PM — PARTNER FIRESIDE

From agentic journeys to real customer conversations

Tori Starkey, Kudosity — Official SMS Partner

How intelligent customer decisions become relevant, timely and reliable customer conversations — the last mile of the agentic journey.

4:10 PM — VICTORY LAP

Special Guest Closing — Dave Thornton

One of Australia's favourite comedians takes the chequered flag. Drinks in hand, guard down — the perfect end to the race.

4:30 PM — THE AFTER-RACE

Networking Drinks & Canapes

The race is done. The podium is yours. No agenda, no slides — just the people who showed up and the ideas worth carrying home.

5:30 PM — CHEQUERED FLAG

Event Concludes