The Agentic Grand Prix 2026

The era of campaign execution is over. Uplift: The Agentic Grand Prix was built around a single question for the room: what does customer engagement actually look like when intelligent systems plan, execute and optimise the journey, continuously and on their own? We call it agentic commerce, and we staged the day like a race, with five sessions run as five laps of the same circuit, each one picking up the last speaker's thread.

If you were in the room, thank you. If you couldn't make it, here's what stuck.

Special thanks to our partners:

Register your interest for Uplift 2027

Special thanks to our partners:

Your next era of customer engagement starts in Melbourne.

Lap 1 · The Second Customer

Mark set the frame for the whole day: your shopper increasingly sends an agent instead of showing up themselves. Utility missions get chosen by a machine. Discovery missions get remembered by a person. The brands that win build for both, and stop assuming there's only one shopper on the other end.

Lap 2 · Pit Stop to Podium

Leela walked through what transformation actually takes: replatforming, relaunching loyalty, and leading a team through sustained change. The unglamorous work is the precondition. Nothing runs autonomously on top of a mess.

Lap 3 · The Invisible Shelf

Bevan picked up Mark's thread on machine-chosen missions: when large language models and agents decide what gets found, product data becomes the most strategic asset in your eCommerce stack. Optimising for a search results page is yesterday's game. Optimise to be the thing the machine recommends.

Lap 4 · Trading at the Speed of Data

Sarah runs marketing, eCommerce and trading off one intelligence layer. Most teams have the data. Far fewer have shortened the distance between a signal arriving and someone doing something about it.

Lap 5 · Faster Decisions Are Not Better Decisions

The closing lap, on trust. As journeys become autonomous, the last mile matters most: every agentic decision needs to be accountable, measurable and explainable. Customers still judge a brand one message at a time.

Checkered flag · Dave Thornton closes the day

Five laps of agentic commerce, then the room got to laugh. Stand-up comedian Dave Thornton closed out the day, sending everyone into Happy Hour still grinning.

What you might have missed

What you might have missed

What you might have missed

Even the people in the room couldn't be everywhere at once. A few things worth knowing about:

The Uplift Grand Prix pit-stop card. Delegates carried an F1-themed sticker card through four stops (a coffee stop with Kudosity, a Partners Lounge conversation with Talon.One, a free professional headshot at The Grid Shot, and the Insider One booth) for a shot at three prizes: a pair of smart glasses, New Balance sneakers, and an F1-style race car drive experience. Over 100+ completed cards went into the draw, and three delegates walked away with a prize.

Plus professional headshots, taken on the day at The Grid Shot booth.

Uplift will be back in 2027

Uplift will be back in 2027

Uplift will be back in 2027

Feedback from this year's room is already shaping what we program, who we put on stage, and how the day runs next time.

Feedback from attendees

@Nico Cabrera It was an incredible event! Very well organised, great content and attendees! Thanks for having me! You are one of the best in business!

★★★★★

Mark Mansour, Managing Director

Always fun to step out of the day to day and have a chat on stage with @Grant Arnott

Thanks also to my fellow speakers @Mark Mansour, @Leela Sennitt, @Bevan Morris

Congrats @Nico Cabrera and @Daniel Keegan for hosting.

★★★★★

Sarah Baldwin, GM Marketing, eCommerce & CX

That was such an incredible afternoon, lovely meeting you, @Sophia Dunn. You're right, the quality of people and conversations in that room was top tier. A really well organised event.

★★★★★

Calum Shand, Creative Manager

Meet the Speakers

Dave Thornton

Australian stand-up comedian, actor, television and radio presenter.

He has performed stand-up comedy throughout Australia, in Edinburgh, Singapore and New York. He has also appeared on Australian television and radio.

Mark Mansour

Managing Director

Mark leads the Group’s end-to-end 3P retail strategy, overseeing business priorities, platform growth, commercial models, and enablement across Woolworths, Big W, Everyday Rewards and MyDeal.

Leela Sennitt

GM, eCommerce & Loyalty | #11 Top 50 people in eCommerce 2026

Two decades turning digital strategy into commercial results across Australia's biggest retail and consumer brands.

Bevan Morris

General Manager - Ecommerce

In retail since 2011. Spent every year since obsessing over innovation, digital strategy, and what comes next.

Sarah Baldwin

General Manager of Marketing, eCommerce, and Customer Experience (CX)

Sarah is an award-winning growth leader, she specialises in building future-facing brands, leading high-performing teams, and connecting deeply with modern consumers across FMCG and retail.

Grant Arnott

Director of Hard Things and architect of some of Australia's most influential retail media properties - including Power Retail and Click Frenzy

Grant Arnott brings 15 years of cross-industry visibility to a closing keynote on what separates the brands that lead from the brands that follow.

Daniel Keegan

Country Manager

"The Team Principal"

Christopher Lowe

VP Customer Success & Onboarding ANZ

"The Chief Pit Crew Engineer"

Trent Olsen

Director, Enterprise Accounts

"The Race Director"

Bobby Burns

Director, Enterprise Accounts

"The Hype Pace Car"

Nico Cabrera

Marketing Lead, ANZ

"The Other Hype Pace Car"

Damien Mitchell

Enterprise Account Director & Agent One Specialist

"The Apex Striker"

UPLIFT 2027

Feedback from this year's room is already shaping what we program, who we put on stage, and how the day runs next time.

Register your interest

Frequently Asked Questions

Is there a cost to attend?

No — UPLIFT Grand Prix 2026 is complimentary for approved attendees. Spots are limited and the grid fills fast, so registering early is the smart play.

Who's in the room?

Around 100+ senior marketing, CRM, growth, ecommerce, and customer engagement leaders — a 50/50 mix of current Insider One customers and those exploring the platform for the first time. Curated, senior, no fluff.

Where is it held?

The Ritz-Carlton, Melbourne

How long does it run?

One afternoon — doors open at 12:00 PM for lunch, the program runs 1:00–5:30 PM, finishing with networking and happy hour. Come for the full race; it's built as one continuous experience.

What's the dress code?

Business casual. No race suits required.