Growth Webinar Series

Scaling from $20M to $100M: Ozone.bg’s Story of
Customer-Centricity and AI Innovation

Retail is more competitive than ever. Customers expect personalized, seamless experiences, yet many retailers struggle with fragmented data, manual processes, and rising acquisition costs.

In this webinar, discover how Ozone.bg tackled these challenges, building an AI-powered, customer-centric ecosystem that aligned acquisition, CRO, and CRM — and scaled from $20M to $100M. Walk away with actionable insights to grow your own business.

Featuring insights from:
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Key Takeaways

Customer-Centric Growth: Scaling from $20M to $100M was driven by putting the customer at the heart of every decision, from personalization to omnichannel experiences.

Unified Data & Omnichannel Journeys: Moving from fragmented sales data to a single customer view enabled Ozone to automate journeys, reduce manual work, and improve targeting across email, web, push, and messaging channels.

AI-Powered Personalization: Leveraging AI for recommendations, wish lists, and dynamic campaigns allowed Ozone to drive higher conversions, CTR, and faster product discovery.

Partnership & Agility: Combining Insider’s end-to-end platform with a collaborative, agile approach accelerated results, optimized marketing spend, and enabled continuous testing and improvement.

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Speakers

Drago Draganov
Chief Marketing Officer
Drago Draganov
Chief Marketing Officer
Sebastian Duque
Regional Manager
Sebastian Duque
Regional Manager
Drago Draganov
Chief Marketing Officer
Drago Draganov
Chief Marketing Officer
Sebastian Duque
Regional Manager
Sebastian Duque
Regional Manager
Drago Draganov
Chief Marketing Officer
Sebastian Duque
Regional Manager
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Agenda
5 min
Market Context & Challenges

Key hurdles retailers face today

10 min
Ozone.bg’s Growth Journey

From manual emails to automated, data-driven campaigns

15 min
The Project & Use Cases

Connecting acquisition, CRO, and CRM via Insider’s CDP; Smart Recommender, InStory, Wishlist Conversion

5 min
Why Insider & AI in CX

Build vs Buy, Best-of-Breed vs End-to-End, Account Management, and Generative/ Predictive personalization

5 min
Q&A Session

Ask your questions

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