Turn Anonymous Traffic Into Engaged Shoppers With InStory

Capture attention. Drive conversions. Deliver Instagram-style experiences directly on your website.

What is InStory?

InStory brings the swipeable, visual magic of social media Stories to your website.
Your visitors are already used to discovering content via Stories on Instagram or TikTok. InStory brings that same format to your digital storefront with personalized, immersive, and conversion-driven content.

✅ Capture anonymous traffic instantly
Your visitors might not be logged in, but that doesn’t mean they should leave without converting.

✅ Deliver hyper-relevant content
Target new versus returning users, source of traffic, and even intent signals like interest in discounted items.

✅ Social-style storytelling with real results
Interactive, swipeable Stories with built-in product recommendations increase time on site and drive more sales.

✅ No IT dependency
Marketers can launch and update campaigns in minutes without involving tech teams.

Insider is the #1 platform for individualized, cross-channel customer experiences
Connect data across channels, predict future behavior with AI, and automate cross-channel journeys, as unique as each customer, from a single platform - with the fastest time to value.
Get a Demo Platform Tour