Switch from SAP Emarsys to Insider

Switch from
SAPEmarsys to Insider?

Join 1,500+ brands who’ve already made the move. With Insider, get real-time insights into engagement, conversions, and customer behavior, without the technical baggage. No more partner plugins and complex SAP setup.

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Emarsys

Swipe left
on toxic tech

Feeling boxed in by SAP Emarsys?

Feeling let down
bySAP Emarsys?

You are not alone.

Not seeing the value you signed up for with SAP Emarsys? Here are the warning signs that you’re in a toxic tech relationship and it’s time to switch:  

Rigid setups that demand IT help

Simple changes shouldn’t need devs. But SAP Emarsys forces teams to tweak code for templates, forms, and even basic configurations.

User experience is a major blocker

From menu overload to vague documentation, navigating SAP Emarsys can feel like walking through fog. Most users give up on half the features.

Analytics that gathers skin-deep data

Surface-level insights and limited attribution make it hard to prove ROI. 

Support leaves you stuck in ticket limbo with no rescue in sight.

New features drop with little guidance. You’re left to figure it out or pay extra for help that shouldn’t cost an extra dime.

Go ahead, compare.

Insider vs SAP Emarsys

SAP Emarsys slows you down with limited personalization, rigid integrations, and technical baggage.

Insider does the opposite. See how Insider compares to SAP Emarsys.

  • Features

User Reviews*

Competitor Logo
Insider Logo
  • Meet Requirements:
    8.4
    9.4
  • Ease of Use:
    8.3
    9.4
  • Ease of Setup:
    7.2
    9.1
  • Ease of Admin:
    8.3
    9.1
  • Quality of Support:
    8.5
    9.6
  • Has the product been a good partner in doing business?:
    8.6
    9.5
  • Product Direction (% positive):
    9.1
    9.8

*100% authenticated G2 user reviews

Features

Features

Emarsys

Insider Logo

Channel integration

Competitor - Non-SAP tools often require workarounds. Integration with newer channels and platforms depends on either partner setup or manual configuration.

Insider - Native support for 12+ channels, including WhatsApp, all unified in one platform.

Smart targeting

Competitor - Limited predictive capabilities. No affinity scoring. Marketers struggle to scale segmentation beyond surface-level filters.

Insider - Predictive segments, affinity modeling, lifecycle scoring, all powered by built-in AI and ML.

Reporting

Competitor - Reporting often requires SAP tools for full visibility. Limited insight into individual journeys or cross-channel impact.

Insider - Unified, real-time analytics across journeys, users, and campaigns. Built for marketers, not data teams.

Customer support

Competitor - Support is often routed to juniors. SLA delays, limited onboarding help, and paid support tiers frustrate teams.

Insider - Proactive, local support teams in every region. Fast, senior help at no added cost.

User Reviews*

Meet Requirements

Insider

9.4

Emarsys

8.4

*100% authenticated G2 user reviews

Ease of Use

Insider

9.4

Emarsys

8.3

*100% authenticated G2 user reviews

Ease of Setup

Insider

9.1

Emarsys

7.2

*100% authenticated G2 user reviews

Ease of Admin

Insider

9.1

Emarsys

8.3

*100% authenticated G2 user reviews

Quality of Support

Insider

9.6

Emarsys

8.5

*100% authenticated G2 user reviews

Has the product been a good partner in doing business?

Insider

9.5

Emarsys

8.6

*100% authenticated G2 user reviews

Product Direction (% positive)

Insider

9.8

Emarsys

9.1

*100% authenticated G2 user reviews

Features

Channel integration

Insider

Native support for 12+ channels, including WhatsApp, all unified in one platform.

Emarsys

Non-SAP tools often require workarounds. Integration with newer channels and platforms depends on either partner setup or manual configuration.

Smart targeting

Insider

Predictive segments, affinity modeling, lifecycle scoring, all powered by built-in AI and ML.

Emarsys

Limited predictive capabilities. No affinity scoring. Marketers struggle to scale segmentation beyond surface-level filters.

Reporting

Insider

Unified, real-time analytics across journeys, users, and campaigns. Built for marketers, not data teams.

Emarsys

Reporting often requires SAP tools for full visibility. Limited insight into individual journeys or cross-channel impact.

Customer support

Insider

Proactive, local support teams in every region. Fast, senior help at no added cost.

Emarsys

Support is often routed to juniors. SLA delays, limited onboarding help, and paid support tiers frustrate teams.

Why choose Insider?

Insider unifies your data, makes personalization effortless, and lets you orchestrate journeys across 12+ channels—with tools you’ll actually enjoy using. You get more visibility. More flexibility. More wins. That’s why brands like Samsung, Puma, and Clarins choose Insider as a growth partner.

Unmatched channel breadth

Be where your customers are

Orchestrate customer journeys across 12+ channels. You won’t find this level of native channel support with any other vendor.

A great [platform] allowing omnichannel customer journeys. By using Insider for all our channels, we now have unified profiles for our customers, and we have a detailed view of them, their preferences, behavior, and more. We have been able to improve our communication, content, and service.

Product Owner

Domino’s

Fastest time to value

Insider delivers extraordinary revenue. The best part is that it takes us only a matter of minutes to set up a campaign and get it going. All [our] campaigns have given phenomenal results.

Online Manager

Estée Lauder

See results 3x faster

Insider offers 3X faster time to value compared to Emarsys. Enterprise brands seeing ROI in under six months thanks to our Emarsys to Insider Migration Blueprint.

Unbeatable support

Award-winning customer service

Benefit from global expertise and local know-how. Our local customer success and account management teams are reachable by telephone or email. That’s why we’re rated 100/100 for user satisfaction on G2.

“There are two reasons why we have worked with Insider for three years already and continue to do so – firstly, the team that supports us is incredibly trustworthy. Secondly, their technology has never failed us and has consistently delivers results that surpass our expectations. With the growth we’ve achieved over the years, we know we are looking at a continued partnership with Insider, for a long time to come.”

Marketing Manager

Levi’s

Seamless Integrations

“Improved ROI with Insider. Our experience has been flawless so far. Even the integration was seamless.”

Marketing Team Lead

Beauty and cosmetics retailer

Build your ideal ecosystem with 100+ integrations

Connect, centralize, and grow with the tools you already know and love. Integrate solutions across 20+ categories (from Analytics, Ads, Social Media and more) to get up and running faster than ever.

Don’t let migration frustration hold you back.

Break Free
Interactive Tour

Loved by brands, recognized by analysts

    • Insider tops G2's Summer’25 reports as a leader across 10 categories

    G2 has rated Insider the #1 Omnichannel Experience and Customer Engagement Platform. Insider also tops the charts as the #1 Leader in Personalization Software, Customer Data Platforms (CDP), Mobile Marketing, SMS Marketing, WhatsApp Marketing, E-commerce Marketing, Search, Customer Journey Analytics, Marketing Automation, and more.

    Learn more
    G2 Image

    Insider named a Leader in the 2023 Gartner® Magic Quadrant™ for Personalization Engines

    Insider’s AI-powered personalization capabilities make it the #1 choice for marketers worldwide. We received the highest scores for all three personalization use cases; Marketing (3.99/5.0), Digital Commerce (4.11/5.0), and Services and Support (3.94/5.0).

    Read the full report
    gartner homepage

    Insider recognized as a Leader in The Forrester Wave™: Cross-Channel Campaign Management (Independent Platforms) Q3, 2021

    Insider achieved a perfect 5.0/5.0 rating across 16 Forrester Wave criteria, including personalization, platform architecture, innovation strategy, predictive analytics, and machine learning, with the highest score in the campaign orchestration category.

    Read the full report
    Forrester Image

    Insider named a leader in the IDC MarketScape for Worldwide Omnichannel Marketing Platforms 2023

    Read the report to learn more about why recognized Insider as a disruptor “at or above technical parity with the conventional solutions” and highlighted our extensive breadth of channels, personalization, and AI/ML.

    Access the report
    IDC Image

    Migrate in 4 steps!

    Bring data, personalization, and omnichannel experiences together with Insider. Our platform makes marketing teams feel unstoppable.

    4-6 weeks to go-live

    2 months pay-back

    4,000+ hours saved

    12x ROI within 2 years

    Step 1

    Evaluation

    Your dedicated team will help you define goals, identify pain points, and set KPIs for your migration. They will align stakeholders, review your current platform, and chart a migration roadmap with clear milestones to stay on track and avoid delays.

    Step 2

    Inventory

    We’ll help to audit every event, attribute, and custom attribute, mapping them to new values while cleaning and de-duplicating data. We’ll help you refine workflows and processes into Insider's intuitive setup, test with sample data to identify and resolve issues upfront, preventing major problems before full migration.

    Step 3

    Workshop

    Together with your Insider experts, we will workshop to design an optimal architecture to achieve your goals, test use cases, improve campaign workflows, and finalize a migration blueprint with clear priorities and responsibilities. There is no additional cost for this—it’s a standard part of our migration process.

    Step 4

    Migrate

    Complete your migration with Insider’s dedicated technical team, who will provide one-on-one support throughout the process. Our automatic migrator wizards, will set up your workspace, migrate assets and campaigns, transfer data feeds, finalize integrations, activate channels, and define your data and event model transformation with zero downtime. 

    Migrate in 4 steps!

    Bring data, personalization, and omnichannel experiences together with Insider. Our platform makes marketing teams feel unstoppable.

    12x ROI delivered
    within 2 years

    2 months pay-back

    4,000+ hours saved

    4-6 weeks
    to go-live

    Step 1

    Evaluation

    Your dedicated team will help you define goals, identify pain points, and set KPIs for your migration project. They will also align stakeholders, review your current platform, and chart a migration roadmap with clear milestones to stay on track and avoid delays.

    Step 2

    Inventory

    We’ll help you audit every event, attribute, and custom attribute, mapping them to new values while also cleaning and de-duplicating the data. Then we’ll help you refine workflows and processes into Insider’s intuitive setup. Test with sample data to identify and resolve any issues upfront, preventing major problems before full migration.

    Step 3

    Workshop

    Your dedicated team will help you define goals, identify pain points, and set KPIs for your migration project. They will also align stakeholders, review your current platform, and chart a migration roadmap with clear milestones to stay on track and avoid delays.

    Step 4

    Migrate

    Complete your migration with Insider’s dedicated technical team. Our technical team will provide one-on-one support throughout the process. With our automatic migrator wizards, we’ll set up your workspace, migrate assets and campaigns, transfer data feeds and finalize integrations, activate channels, and define your data and event model transformation with zero downtime. 

    Don’t let migration fear hold you back.

    We’re on a mission to help more brands switch
    while removing the implementation and
    migration barriers.

    With our dedicated migration
support and industry-leading platform,
you’re in the best hands.

    Minimal effort, zero downtime, and the quickest
    time to value (guaranteed). Yes, we’re serious.
    This is migration, as it should be.

    Switch from SAP to Insider

    Join 1,500+ brands who unlocked a new
    world of growth with Insider.

    One platform for individualized, cross-channel customer experiences

    Insider connects data across channels, predicts future behavior with AI, and individualizes experiences from a single platform with the fastest time to value.

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