5 strategies to accelerate revenue & growth across digital

Hi, we are Insider

We know that Wickes is a digital-first home improvement retailer. That’s why we thought you’d appreciate us compiling five strategies to help you drive more revenue, growth and loyalty – that you’re not leveraging today. How?

Deliver a connected and personalized CX for both retail and trade customers, across all touchpoints, from a single platform, with a proven 4X faster time to ROI.

Learn how to:

Enhance product discovery across mobile web and app
Boost engagement across trade customers with with gamified templates
Identify and recover churn-risk customers to increase lifetime value
Create a personalized web experience to increase engagement
Deliver relevant messages via a customer’s preferred channel at scale

Enhance product discovery with mobile-first navigation

Finding what you’re looking for is hard – especially on mobile. With InStory, you can increase product discovery even on the smallest screen. Customize the content based on a user’s purchase history, real-time behavior, and predicted actions to increase revenue from mobile.

Not a designer? Not a problem. Create immersive full screen experiences with drag-and-drop elements. Add flourishes like stickers and countdown timers to boost engagement and conversions

Convert anonymous users into loyal customers with gamification

The latest research highlights that only 6.4% of app users return in the 28 days after downloading. Keep your trade users engaged with a rewarding and memorable experience.

Gamify your CX using a library of made-to-convert templates to encourage visitors to engage, convert and share their data. Driven ore revenue from your app.

Reactivate silent customers to tackle churn

All the signs are there. They’ve stopped coming to site, they’re not opening your emails, they haven’t made a purchase in months.

Insider’s machine learning recognizes the distinct behavioral patterns of your customers to detect when a customer is likely to churn – before it’s too late.

Keep the conversation going by identifying the right channel and message for each ‘at risk’ customer to inspire loyalty and increase repeat purchase rate.

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Create a personalized shopping experience for every customer

Displaying generic content on your website is a missed opportunity to drive higher engagement & conversion rates.

With Insider’s deep personalization capabilities, you can beat “banner blindness” on your website. 

Provide returning or known visitors with hyper-relevant content and products based on their purchasing history, browsing habits, interests – or predicted behavior.

Engage users off-site with powerful Push Notifications

Deliver timely, relevant and personalized rich push notifications to customers even when customers are off-site to drive proactive behavior.

Notify customers when a product comes back in stock, there is a price drop, to retrieve an abandoned cart or to up-sell complimentary products. Drive your customers back to site.

Deliver Revelant Messages via a Customer’s Preferred Channel at Scale

With Architect, Insider’s cross-channel journey orchestrator, you can make every customer interaction matter dependent on: what are they interested in? What do they click? What have they purchased, and when? Which is the best engagement channel?

Create powerful, personalized cross-channel experiences that deliver relevant messages via a customer’s preferred channel like never before.

Onsite experiences that turn heads

Psst… want the secret to grabbing visitors' attention on your website? The answer is simple: extraordinary experiences made just for them. Make your website a joy to discover with individualization. Create more value with every click, tap, and scroll. 

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Onsite experiences that turn heads

In-app experiences they’ll love

Know app users inside-out. Create individualized in-app experiences with a powerful suite of mobile marketing tools. From onboarding to retention, see an almost immediate uptick in engagement with app push and in-app messages.

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In-app experiences they’ll love

Grab their attention offsite

Direct any user's attention wherever you want it and make conversions soar with individually tailored, perfectly timed web push notifications — even when they're offsite. 

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Grab their attention offsite

Goodbye, broken email experience

With so many emails blasted out each day, how do you stand a chance in a user's overflowing inbox? AI to the rescue! Recommend products each customer will love, binge-worthy content, and must-attend events at speed and scale with Insider's email marketing software. 

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Goodbye, broken email experience

Start conversations that convert

With the average user active on six or more channels, you need to be where they are. Engage millions of users already active on messaging channels like WhatsApp Business and Facebook Messenger with one-to-one messages.

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Start conversations that convert

Make one-to-one connections with SMS

Most of us are glued to our phones. Use SMS to engage offline customers and share sales, limited time offers, events, answer their questions and remind them of items they’ve left behind. 

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Make one-to-one connections with SMS

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Ready to learn more?

If you would like to discuss how any of these strategies would bring value to the Wickes customer experience, don’t hesitate to get in touch. 

Kristian Kramp

Digital Growth Consultant

[email protected]

+44 7366 569 577

Kristian Kramp

Digital Growth Consultant

[email protected]

+44 7366 569 577

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