6 strategies to drive revenue and customer loyalty for Trainline

Hi, Marie! 

We are here to help Trainline achieve its mission to become the first choice destination for holiday destinations and train itineraries.

Here are six strategies to help you deliver 1:1 personalized, cross-channel customer experiences that deliver growth across every channel.

Take inspiration and learn how to:

  • Boost engagement and conversions across your digital channels 
  • Maximise customer lifetime value by joining up the dots in your customer data 
  • Increase revenue through messaging channels
  • Increase Return on Ad Spend and reduce marketing wastage

Generate revenue through messaging channels

Email engagement rates continue to decline. If you are relying solely on email to engage users and drive them back to your website or app, you are missing a huge piece of the puzzle and leaving revenue on the table.

Send automated alerts and personalized messages from cart reminders to back in stock reminders to speed up purchase decisions and recover lost revenue. 

Utilise web push notifications, app push, WhatsApp, Facebook Messenger, Email, SMS and RCS.

Increase customer loyalty and lifetime value through cross-channel journey orchestration

Convert “one-time” bookings into repeat customers and identify opportunities to cross-sell.

With Architect, Insider’s cross-channel journey orchestrator, you can make every customer interaction dependent on: what are they interested in? What do they click? What do they purchase? Which is the best channel to engage?

Create powerful, personalized cross-channel experiences that deliver relevant messages via a customer’s preferred channel.

Provide additional profit for partners with visual storytelling

Increase product discoverability through social-style navigation. With InStory, each thumbnail can be personalized to individual users’ interests or behavior, and expands into a full-screen immersive experience.

Multi-global brands use InStory to showcase partner brands, offering premium real-estate and enhanced storytelling opportunities to drive additional revenue and build profitable brand partnerships.

Increase conversion rates with personalized website content

Displaying generic content across a static website experience is a missed opportunity to drive higher engagement and conversion rates.

With Insider’s deep web personalization capabilities, you can combat “banner blindness”. Returning or known visitors are shown a hyper-relevant experience, with content and products personalized to reflect their shopping history, browsing behavior, interests – or predicted behavior.

Shorten time to purchase with Social Proof

Building purchase confidence, speeding up decision making and eliminating the need to shop around remain some of the biggest challenges for ecommerce and marketing teams.

Create urgency and give customers the assurance they need to make a booking in the shortest possible time.

Boost engagement and conversions with gamified made-to-convert templates

The latest research highlights that only 6.4% app users return to an app 28 days after downloading it. To keep your customers engaged with any channel, it’s critical to provide a memorable customer experience and tangible value.

Insider provides a library of personalization and gamification templates that are proven to delight your customers and drive growth. With drag-and-drop functionality, you can go live in minutes and eliminate development time.

Trusted by 800+ businesses, including:

airBaltic drives conversion rate by 5.8% with home page personalization

SHOW ME HOW

How to Improve Load Factor and Ancillary Sales for Maximum Airline Profitability

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Flyadeal increases return on ad spend by 80% with predictive segments 

SHOW ME HOW

Ready to learn more?

If you would like to discuss how any of these strategies would bring value to the your customer experience, don’t hesitate to get in touch.

Cagatay Dongel

Digital Growth Consultant

[email protected]

+44 7459111699

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