6 strategies to drive revenue & growth across digital channels

Hi, we are Insider. 

We are here to help Kendra Scott drive more revenue, growth and loyalty by delivering compelling, connected and personalized customer experiences.

Here are 6 customized and highly-effective approaches to help you accelerate your online business and make it easier and more enjoyable to shop with Kendra Scott.

 

Learn how to:

Create a personalized shopping experience for every customer

Convert anonymous visitors into known customers with gamification

Enhance product discovery on mobile with snackable stories

Reactivate silent customers and drive conversions with web push notifications

Create local experiences, anywhere in the world with geolocation technology

Maximize AOV with personalized product recommendations

Create a personalized shopping experience for every customer

Displaying generic content on your website is a missed opportunity to drive higher engagement and conversion rates.

With Insider’s deep personalization capabilities, you can beat “banner blindness” on your website.

Provide returning or known visitors with hyper-relevant content and products based on their purchasing history, browsing habits, interests – or predicted behavior.

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Convert anonymous visitors into known customers with gamification

Turn unknown visitors into known customers with gamified made-to-convert templates. Create an engaging and rewarding experience that encourages visitors to share their information with you. Lead customers seamlessly from their first purchase to long-term loyalty.

The best part? You don’t need an IT department to build these experiences. Transform the traditional experience with an extraordinary twist.

It’s even possible to weight promotions towards specific customer segments to match your objectives. You might want to try offering the most enticing rewards to visitors sourced via more expensive paid ad channels, to maximize conversions and Return on Ad Spend.

Enhance product discovery with snackable stories

Attention spans are short. With InStory, you can capture your visitors’ imagination. Customize each story based on a visitor’s purchase history, real-time behavior, and predicted actions to reduce mobile bounce rates and help users find what they’re looking for.

Not a designer? No problem. Create immersive full screen experiences with our drag-and-drop editor. Add flourishes like stickers and countdown timers to boost engagement and conversions.

Reactivate silent customers and drive conversions with web push notifications

Timely, relevant and personalized rich push notifications grab your customers’ attention, no matter where they are on the internet.

This fast-action channel can draw on data from your back-end systems to create triggered alerts. Notify users when a long awaited product comes back in stock or if a big ticket item they’ve been mulling over for a long time drops in price. In a single click, they’ll be taken straight back to site to make their purchase.

Create local experiences, anywhere in the world with geolocation technology

Insider’s geo-location and segmentation capabilities allow your to deliver targeted messages to your visitors, offering a location-specific personalized experience.

This is great way to avoid showing irrelevant content to certain visitors. For example, the UK celebrate Mother’s Day more than a month ahead of the US, so to a Brit, a Mother’s Day promotion in May will seem strangely out of date. With geo-based segmentation, the platform can automatically alter the customer experience to make visitors from all around the world feel at home.

Not only can this be a powerful way to increase your online conversion rates, you can also bridge the gap between digital and brick & mortar, directing potential customers into store to make a purchase face to face.

Maximize AOV with personalized product recommendations

Insider’s AI learns your customers’ favourite things, based on browsing and purchase behavior, as well as “go-to” algorithms like Top Sellers and Customers Also Bought.

You can offer recommendations on your homepage, product pages, cart pages, emails, and messaging channels. Let shoppers know that you understand what they value and show them products that they will love.

Maximize average order value and customer lifetime value with personalized upsell and cross-sell recommendations.

Trusted by 1200+ businesses, including:

Marks & Spencer increases cart recovery rate to 15.1%

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Hunkemöller achieves a 20% CVR uplift with social proof

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Adidas Achieves 35.31% CVR uplift with smart segmentation

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Ready to learn more?

These are just a handful of ways that Insider could bring value to the Kendra Scott customer experience. If you would like to see more, don’t hesitate to get in touch. 

Emily Maddox

Digital Growth Consultant

[email protected] 

+44 7772 842 771

Emily Maddox

Digital Growth Consultant

[email protected]

+44 7772 842 771

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