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Get ready to peek into the future! Our product roadmap session will unveil the latest innovations coming to the Insider platform in 2024.

In this 30-minute keynote session, Nicola Clement, a renowned consultant and advisor, delves into the critical strategies for optimising eCommerce profitability. Drawing from her extensive experience, Nicola presents a fast-paced yet comprehensive synopsis of a 20-hour course, tailored for professionals with a foundational understanding of Profit & Loss (P&L) statements. Attendees will explore key concepts such as EBIT (Earnings Before Interest and Tax), operational costs, marketing and channel costs, and technology expenses. Nicola emphasises practical approaches to enhance EBIT, providing actionable insights and real-world examples to help businesses navigate the evolving digital landscape and improve their bottom line.

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The speakers, Paul Vark and Anna Kismet, will address how to prepare businesses for change and how to leverage data to personalise customer experiences. Vark will discuss how Chemist Warehouse drove change and how they are integrating their CRO function. Kismet will focus on Mitre 10's experience with personalisation and the challenges of managing data across independent locations. The key takeaways from the event are to prepare the business for transformation, identify opportunities through data analysis, and take action without waiting for everything to be perfect.

Group discussions and exercises on customer journey optimisation for various scenarios using mockups

Discussion about key findings from the interactive group activity