AI Reset Webinar with Forrester

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Rusty Warner

VP, PRINCIPAL ANALYST, FORRESTER

Rusty Warner

Rusty serves B2C marketing professionals. His research focuses on enterprise marketing technologies, including cross-channel campaign management, marketing resource management, and real-time interaction management. Rusty helps organizations ensure that their marketing technology investments underpin strategies to meet evolving customer expectations and align with overall business technology investments to win, serve, and retain customers.

Hande Çilingir

CO-FOUNDER & CEO, INSIDER ONE

Hande Çilingir

Hande Cilingir is the Co-Founder and CEO of Insider One, the leading Agentic Customer Engagement Platform, enabling brands to deliver autonomous, end-to-end customer engagement and AI-driven growth.

She leads the company’s global expansion across 2,000+ customers, 30+ markets, and has been recognized by Microsoft as the “Most Successful Woman Entrepreneur of the Year. An Endeavor Entrepreneur and award-winning global leader, Cilingir is known for her influential work shaping the future of AI-powered customer experience and building one of the world’s most trusted AI and Deep Tech companies.

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Featured Speakers

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Lucas Davenport

Executive Director - Home Care, HUL & Home

Lucas Davenport

Executive Director - Home Care, HUL & Home

Lucas Davenport

Executive Director - Home Care, HUL & Home

Based on interviews with enterprise customers Forrester constructed a composite global retail organization and found:

449%

ROI over 3 years

13.9M

net present value (NPV)

<6

months playback period

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Frequently Asked Questions

What is this webinar about?

This webinar explores how Agentic AI is reshaping customer engagement, marketing operations, and the future of MarTech. It features insights from Rusty Warner at Forrester and Hande Cilingir at Insider One.

Who should watch this webinar?

The session is designed for CMOs, digital marketing leaders, CRM leaders, customer engagement teams, ecommerce leaders, and MarTech decision-makers.

What is Agentic AI in Marketing

Agentic AI refers to AI systems that can reason, make decisions, and take action with increasing autonomy. In marketing, this can support real-time personalization, journey orchestration, customer support, insights, and campaign execution.

Why are many AI initiatives failing to deliver ROI?

Many organizations are still stuck in pilot mode, lack strong data and integration foundations, and do not yet have the governance or operating model required to scale AI meaningfully.

What will I learn from the webinar?

You will learn why Agentic AI is becoming central to customer engagement, how CMOs can prepare their teams, and which use cases can create measurable impact first.

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Trusted by 2,000+ customers

Highlight here

Featured Speakers

Rusty Warner

Rusty Warner

Hande Çilingir

Hande Çilingir

Highlight here

Featured Speakers

Highlight here

Featured Speakers

Lucas Davenport

Lucas Davenport

Lucas Davenport

Based on interviews with enterprise customers Forrester constructed a composite global retail organization and found:

449%

13.9M

<6

The Venue

Frequently Asked Questions

PLATFORM

CAPABILITIES

CHANNELS

INDUSTRIES

RESOURCES

COMPANY

WHY INSIDER ONE

ESSENTIAL GUIDES

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OVERVIEW

100+ INTEGRATIONS

CAPABILITIES

CHANNELS

WHY INSIDER ONE

INTERACTIVE TOOLS

OTHER RESOURCES

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Trusted by 2,000+ customers

Highlight here

Featured Speakers

Rusty Warner

Rusty Warner

Hande Çilingir

Hande Çilingir

Highlight here

Featured Speakers

Highlight here

Featured Speakers

Lucas Davenport

Lucas Davenport

Lucas Davenport

Based on interviews with enterprise customers Forrester constructed a composite global retail organization and found:

449%

13.9M

<6

The Venue

Frequently Asked Questions

PLATFORM

CAPABILITIES

CHANNELS

INDUSTRIES

RESOURCES

COMPANY

WHY INSIDER ONE

ESSENTIAL GUIDES