WhatsApp in the Age of AI

MAR 31, 2026 | 10.30 AM - 2.30 PM | META HQ KL

A half-day, invite-only conference with Insider One and Meta exploring how brands are rethinking conversations on WhatsApp; moving beyond messages to meaningful signals that shape experience, trust, and decision-making in 2026.

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In association with

Join the roundtable. Seats are limited

In association with

Insider One is trusted by marketing teams at 2,000+ customers from high-growth start-ups to enterprise players

What is Growth Hacks Series?

The Growth Hacks Series is an invite-only event series designed for senior marketing, digital, and CX leaders navigating how customer engagement is evolving.

Each edition brings together a curated group of peers to explore emerging shifts, pressure-test thinking, and exchange real-world perspectives on what’s working and what’s changing across modern growth and experience strategies.

Rather than focusing on tactics alone, the Growth Hacks Series creates space for thoughtful discussion, shared learning, and practical clarity leaders can take back to their teams.

This is not a large-scale conference or a sales-driven event. It’s a focused, peer-led experience designed for depth, relevance, and meaningful conversation.

Explore

Engage with new ideas, evolving frameworks, and emerging signals shaping how brands connect with customers from business messaging to AI-led experiences.

Discuss

Take part in small-group, moderated discussions that surface real challenges, blind spots, and perspectives from leaders facing similar questions across industries.

Reflect

Leave with clearer thinking, sharper questions, and a stronger sense of what readiness for the next phase of customer engagement looks like for your organisation.

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WHY YOU SHOULD ATTEND

Business messaging has entered a new era.

Conversations today generate far more than replies, they surface signals about intent, readiness, trust, and need. The brands that learn to interpret these signals and design systems around them will define the next phase of customer engagement.

LISTEN BEYOND THE MESSAGE

Understand the Signals That Matter

Customer conversations reveal far more than replies. Learn how brands are beginning to interpret intent, readiness, and trust signals across WhatsApp without relying on volume or noise.

Explore Conversational CX

FROM AUTOMATION TO AGENCY

Rethink the Role of AI in Conversations

Move past basic chatbots and explore how AI agents can interpret signals, make decisions, and collaborate with humans while maintaining control and trust.

Discover Agent One

DESIGNED FOR LEADERS

Learn from Peers, Not Presentations

Join an invite-only roundtable with senior leaders to discuss real challenges, blind spots, and readiness for the next era of business messaging.

See How Insider One Helps Brands Orchestrate Conversations

LISTEN BEYOND THE MESSAGE

Understand the Signals That Matter

Customer conversations reveal far more than replies. Learn how brands are beginning to interpret intent, readiness, and trust signals across WhatsApp without relying on volume or noise.

Explore Conversational CX

FROM AUTOMATION TO AGENCY

Rethink the Role of AI in Conversations

Move past basic chatbots and explore how AI agents can interpret signals, make decisions, and collaborate with humans while maintaining control and trust.

Discover Agent One

DESIGNED FOR LEADERS

Learn from Peers, Not Presentations

Join an invite-only roundtable with senior leaders to discuss real challenges, blind spots, and readiness for the next era of business messaging.

See How Insider One Helps Brands Orchestrate Conversations
Who Should Attend?

  • You Shape Growth Direction
    You’re responsible for setting priorities and guiding growth conversations, and want clearer perspective on what deserves focus as messaging and customer engagement continue to evolve.

  • You Bridge Strategy and Execution
    You sit between vision and delivery, and value discussions that move beyond theory into practical considerations you can take back to your team.
  • You’re Thinking Ahead to 2026
    You’re reviewing or refining your 2026 roadmap and want to sense-check assumptions, opportunities, and risks before committing internally.
  • You Value Thoughtful Peer Exchange
    You want to engage with other senior leaders facing similar challenges, in a focused environment designed for meaningful conversation, not surface-level networking.

Our Past Growth Hacks Series

Agenda

10:30 AM

Arrival & Registration

Light breakfast and informal networking

11:00 AM

Welcome & Opening Remarks

Setting the context for WhatsApp in the Age of AI and the evolving role of business messaging

11:10 AM

Keynote | Meta

A forward-looking perspective on how business messaging is evolving, the signals shaping customer engagement today, and what brands should be paying attention to as conversations scale.

11:30 AM

Keynote | Insider One

Exploring how brands can better interpret conversational signals across the customer journey and what it takes to move from reactive messaging to more intelligent, intentional systems.

11:50 AM

Roundtable Discussions

Small-group, moderated discussions exploring: How brands interpret conversational signals today, where trust, control, and AI intersect, and what readiness for the next era of business messaging looks like

12:30 PM

Key Takeaways & Closing Reflections

A synthesis of insights from the roundtables, highlighting shared themes and emerging considerations for 2026.

01:00 PM

Networking Lunch

Continue the conversation in a relaxed setting with peers and partners

Meta HQ

Hosted at Meta’s headquarters in Malaysia, this session takes place in a purpose-built environment designed for focused discussion and collaboration.

 

The space reflects Meta’s approach to connection and innovation: modern, open, and intentionally designed to support meaningful exchange rather than formal presentation. It provides an ideal setting for thoughtful conversations around business messaging, technology, and the future of customer engagement.

 

Attendance is limited to ensure the experience remains intimate, focused, and conducive to peer-level dialogue.

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What Attendees Say

“Had a fantastic afternoon of inspiration, reflection and discussion with Malaysia's vibrant #digitalmarketing community!”

Rakesh Mani

Partner at PwC Malaysia

“Just wrapped up an insightful growth hack session by Insider, exploring RFP intricacies, customer data security, AI content ethics, and the balance between cost-effectiveness and ROI.”

Candy Cao

Marketing Director at Gain City

“It was a privilege to speak at Insider’s Growth Hacks Series: Walking the Talk event. I thoroughly enjoyed the engaging discussions with industry leaders, and it’s always inspiring to connect with others who are equally passionate about advancing customer engagement.”

Ranise Teo

Specialist, Vendor Comms & CRM at foodpanda

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