ikigai 生き甲斐
noun [C]
A Japanese concept meaning “reason for being”, representing the intersection of purpose, passion, and what adds value to life. It is the pursuit of meaningful work and fulfillment, guiding one’s decisions and actions.
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Not your average dinner. Not your average marketers.
Join a table where purpose meets performance... and loyalty isn’t just earned, it’s engineered.
This is CX Ikigai: the intersection of what customers want, what your brand does best, and what drives growth.
Secure your seat at the table.
Insider is the preferred growth partner for more than 1,500+ powerhouse brands worldwide helping marketers connect data across channels, predict future behavior with AI and individualize multi-channel experiences from a single platform—with the fastest time to value.
A Japanese concept meaning “reason for being”, representing the intersection of purpose, passion, and what adds value to life. It is the pursuit of meaningful work and fulfillment, guiding one’s decisions and actions.
The CX Ikigai represents the intersection of customer desires, brand strengths, business value, and loyalty-building strategies.
With over a decade of experience in brand and product marketing across ASEAN, Benjamin has played a key role in transforming Panasonic’s regional marketing approach from traditional product push to experience-driven storytelling.
He is passionate about blending innovation, data, and creativity to build meaningful consumer relationships, and has led numerous initiatives focused on elevating Panasonic’s digital and retail presence in a competitive market.
Since joining in 2021, he has been instrumental in accelerating Galderma’s digital transformation across Asia Pacific, with a focus on innovation, customer engagement, and growth.
Previously, as Head of Digital & E-commerce for Galderma India, he led the success of Cetaphil across major platforms, establishing it as a top-performing skincare brand online.
With a diverse background spanning advertising, consulting, healthcare, and pharma, Sunil is known for driving impactful digital change in traditionally offline industries. He has been recognized with several accolades, including Most Admired Brand Leader (2024) and Digital Leader (2023).
Guests arrive, check in, and connect with fellow industry leaders over welcome drinks.
Opening remarks from Insider & Contentserv, setting the stage for the evening’s discussions.
An insightful conversation featuring Panasonic and Galderma exploring how brands can transform fragmented data into seamless, high-impact strategies.
An open networking session designed for C-suite and senior marketing leaders to engage in meaningful discussions and forge new connections.
A specially crafted dining experience at Cygnet by Sean Connolly, fostering deeper conversations over an unforgettable meal.
Final thoughts, key takeaways, and a chance to connect with speakers and fellow attendees before the evening concludes.
Cygnet by Sean Connolly isn’t just a restaurant... it’s a statement. Nestled in Singapore’s iconic CapitaSpring, this contemporary brasserie fuses bold modern design with timeless culinary craft. Helmed by acclaimed chef Sean Connolly, the venue has earned features in Tatler Dining Singapore and Time Out for its elevated European fare, curated wine list, and sweeping views of the CBD skyline.
Expect an atmosphere of understated elegance—where conversations unfold over artful dishes, and every corner invites connection. For one night only, Cygnet becomes the stage for The CX Ikigai—a celebration of purpose, performance, and modern customer experience.
This VIP dinner is an invite-only gathering designed for marketing, digital, and growth leaders who are looking to elevate their strategies by integrating market intelligence, customer insights, and automation.
The event is inspired by Kintsugi (金継ぎ)—the Japanese art of repairing broken pottery with gold. It symbolizes how market intelligence (Similarweb) and CDxP (Insider) can seamlessly integrate to create stronger, more valuable marketing strategies.
Seats are limited and by invitation only. If you received an invite, please secure your spot by registering via the form on this page. A confirmation email will follow upon approval.
The dress code is business casual—sophisticated yet comfortable for a high-level networking experience.
No. This event is designed for authentic conversations, meaningful insights, and high-value networking—not for sales presentations.
As seats are highly limited, invitations are non-transferable. However, if you'd like to recommend a colleague, please let us know, and we will review based on availability.