The Agentic Enterprise: Architecting the Future of Customer Experience

📅 Friday, September 18, 2026 | 11:30 - 13:30 

📍 Apartment 1B (Arya Plaza, BGC)

🎟 Invitation-only | Private Luncheon

Agentic AI, data, and CX: how BFSI and retail leaders in Manila are turning their CDP into the growth engine of the enterprise, told by the executives who built it.

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In association with:

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In association with:

Meet the speaker

Rey Lugtu

Chairman

Prince Dantu

Comercial Director

Jack Nguyen

Regional Managing Director
SEA & GCR

Eric Cao

Sr. Solution Engineer

Agenda

11:30 – 12:00

Welcome & private networking

Arrival, introductions, and the first conversations before the room sits down.

12:00 – 12:10

Opening & Ice Breaker

12:10 – 12:30

Session 1 | Beyond the Hype: CDxP Maturity & The Tech Stack Replacements Happening Right Now

• Regional Benchmark: PH vs. APAC peers
• CDxP Maturity Assessment Framework
• Agentic AI trends vs. real-world execution
• Live breakdown: Credentials, tech stacks & active legacy replacements

12:30 – 12:55

Session 2 | Zero to Execution: Prompt-Driven Segments, Journeys & Content in Real Time

• Generating complex audience segments on the fly
• Building automated customer journeys via simple prompts
• Real-time content orchestration using Claude x MCP

12:55 – 13:25

Break - Executive Networking Lunch

13:25 – 13:40

Session 3 | Frontline Transformation: Real-World Lessons from BFSI Innovation Leaders

• Navigating enterprise scale and compliance limits
• Practical lessons on customer data activation in BFSI

13:40 – 14:10

Session 4 | Enterprise Leaders Unfiltered: Re-Architecting Customer Data for Autonomous AI

• Overcoming legacy data silos for autonomous AI readiness
• Architecture decisions behind enterprise CDxP migration
• Unfiltered practitioner insights from top PH enterprises

14:10 – 15:00

VIP Refreshments & Peer Networking

What to expect

Enter the mind of Justin Pinon - an award-winning mind reader.

The most sought-after mind reader in the Philippines.

Be amazed by powerful demonstrations of mind reading, psychology, and intuition that blur the line between reality and imagination.

What to expect What to expect

O que é o Growth Hacks Series?

 

O Growth Hacks Series é uma série de eventos projetada para equipar líderes de marketing e negócios com as estratégias e táticas práticas necessárias para alcançar crescimento exponencial. Cada evento aborda um tema específico dentro da disciplina de growth, reunindo especialistas do mercado.

Aprenda

como marcas líderes estão utilizando dados, automação e IA para transformar experiências do cliente e gerar resultados reais.

Descubra

insights práticos que você pode implementar imediatamente para impulsionar a aquisição e engajamento de clientes.

Conecte-se

com outras lideranças e troque experiências com quem passa pelos mesmos desafios no dia a dia, além da sua bolha.

SOMENTE PARA CONVIDADOS

A lista Nº1 de inovadores de CX

 

O Growth Hacks Series foi criado para um público seleto de executivos que moldam o futuro do marketing. 

Este ambiente exclusivo promove networking e colaboração significativos, permitindo que você obtenha insights valiosos de colegas que enfrentam desafios e oportunidades semelhantes.

Check the highlight of previous event

The Venue - Apartment 1B (Arya Plaza, BGC)

The Venue - Apartment 1B (Arya Plaza, BGC)

The Venue - Apartment 1B (Arya Plaza, BGC)

Address: G/F, Arya Residences Tower, The Plaza, 2 McKinley Pkwy, Makati City, Metro Manila, Philippines

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Frequently Asked Questions

What is the Growth Hack Series about?

Growth Hack Series is an invite-only event series designed for senior marketing, digital, product, and CX leaders who are navigating how modern customer engagement and growth are changing. Each edition focuses on a sharp growth theme, bringing a curated room of peers and expert speakers together for short content segments and deeper, off-the-record conversations instead of a large, salesy conference format.

Is this a free event and do I need an invitation?

Yes, it is free but strictly invite-only, with limited seats reserved for qualified senior leaders.

After I register, is my seat guaranteed?

You will receive a confirmation email within 1–2 business days; your seat is only guaranteed once that confirmation has been sent.

Can I register additional colleagues?

You can nominate 1–2 senior colleagues in the registration form, and the organizing team will confirm them based on fit and remaining capacity.