Insider recognized as a Leader in The Forrester Wave™: Experience Optimization Platforms, Q4 2024

The results are in! We’re proud to be named a Leader, with the top scores possible (5 out of 5) in Product Vision and 16 other criteria, including Generative AI & AI for Personalization and Recommendations, Audiences and Segmentation, Analytics, and more.

Talk to us to know why one-third of the Fortune 500 brands choose Insider to drive their omnichannel experience and customer engagement.

The results are in! We’re proud to be named a Leader, with the top scores possible (5 out of 5) in Product Vision and 16 other criteria, including Generative AI & AI for Personalization and Recommendations, Audiences and Segmentation, Analytics, and more.

Talk to us to know why one-third of the Fortune 500 brands choose Insider to drive their omnichannel experience and customer engagement.

’’Insider stands out as the sole vendor in this evaluation that enables customers to create Generative AI segments using natural language, removing the need for technical expertise.’’

Chiara De Gasperin
Analyst, Forrester

Turn your marketing engine into a productivity powerhouse with AI

Our patent-pending Generative AI capabilities help marketers optimize omnichannel experiences with ease while boosting productivity by 60%.

Get a Demo

Discover profitable segments 30X faster with NL-powered segment discovery

Simply input your use case and expected outcome, then let Sirius AI™ create ready-to-use segments for your business goal—whether it’s engagement, conversions, or both.

Put CX optimization on auto-pilot with Smart Journeys

Outline your use case and expected outcome, with a prompt, then let Sirius AI™ auto-generate cross-channel journeys optimized to achieve your goal.

Build intelligent two-way conversational experiences

Engage your customers with human-like conversations on popular messaging channels like WhatsApp, Instagram and more.

Auto-optimize product discovery with AI for recommendations

Use AI to auto-optimize algorithm selection for every recommendation slot, ensuring the most effective 1:1 recommendations are always in play.

  • Discover profitable segments 30X faster with NL-powered segment discovery

    Simply input your use case and expected outcome, then let Sirius AI™ create ready-to-use segments for your business goal—whether it's engagement, conversions, or both.

  • Put CX optimization on auto-pilot with smart journeys

    Outline your use case and expected outcome, with a prompt, then let Sirius AI™ auto-generate cross-channel journeys optimized to achieve your goal.

  • Build intelligent two-way conversational experiences

    Engage your customers with human-like conversations on popular messaging channels like WhatsApp, Instagram and more.

  • Auto-optimize product discovery with AI for recommendations

    Use AI to auto-optimize algorithm selection for every recommendation slot, ensuring the most effective 1:1 recommendations are always in play.

Unify data, personalize customer experience, and drive omnichannel engagement at scale

Get to the forefront of CX, where data, personalization, and customer engagement converge to deliver seamless omnichannel experiences at scale – while empowering marketers with actionable insights.

Discover why Insider is the #1 choice for marketers worldwide.

Get a Demo

Create and launch unique omnichannel experiences with ease

Build personalized customer experiences across channels with 140+ ready-made, marketer-approved, templates designed to meet every business objective, industry metric, or goal.

Create single customer views with a scalable architecture

Unify every customer interaction to build 360-degree profiles. Identify and segment audiences using 120+ rules to deliver personalized experiences that boost engagement, loyalty, and ROI.

Go from insights to action with real-time analytics

Make smarter decisions with live analytics and detailed performance reports. Use AI to generate more insights to improve your omnichannel experience strategy.

  • Create and launch unique omnichannel experiences with ease

    Build personalized customer experiences across channels with 140+ ready-made, marketer-approved, templates designed to meet every business objective, industry metric, or goal.

  • Create single customer views with a scalable architecture

    Unify every customer interaction to build 360-degree profiles. Identify and segment audiences using 120+ rules to deliver personalized experiences that boost engagement, loyalty, and ROI.

  • Go from insights to action with real-time analytics

    Make smarter decisions with live analytics and detailed performance reports. Use AI to generate more insights to improve your omnichannel experience strategy.

Why leading brands choose Insider

“No one should think twice about choosing Insider. The Insider team is always available, and always helping us optimize our customer experience.”

Ecommerce Director at MAC Cosmetics

17X

Return on Investment

7.3%

Increase in Average Order Value

4.8%

Uplift in Conversion Rate

Why leading brands choose Insider

“Insider’s capabilities are amazing. We needed a solution that would help us deliver personalization at scale to boost engagement and drive conversions – Insider had just the right set of tools.”

Senior Ecommerce Manager at Adidas

259%

Increase in Average Order Value

13%

Increase in Conversion Rate

5X

Uplift in Conversion Rate

Why leading brands choose Insider

“Insider has become so much more than a technology partner for us. They own our growth targets like their own and always share best practices and industry know-how”

Group Head of Digital Marketing
and Ecommerce at Vodafone

6X

Return on Investment in 12 weeks

4.1%

Increase in Average Revenue Per User

64%

Uplift in Lead Generation

Why leading brands choose Insider

“We’re really pleased with the forms we’ve been able to create with Insider. The more forms we receive, the more leads we receive. Additionally, we’ve seen more conversions, showroom visits, and test drive requests since using Insider—which leads to more sales.”

Digital Marketing Manager at Lexus

104.9%

Increase in Lead Collection via Instory

86.5%

Increase in CVR via Hellobar

150.5%

Increase in Lead Collection via Web Suite

Why leading brands choose Insider

“No one should think twice about choosing Insider. The Insider team is always available, and always helping us optimize our customer experience.”

Ecommerce Director at MAC Cosmetics

17X

Return on Investment

7.3%

Increase in Average Order Value

4.8%

Uplift in Conversion Rate

“Insider’s capabilities are amazing. We needed a solution that would help us deliver personalization at scale to boost engagement and drive conversions – Insider had just the right set of tools.”

Senior Ecommerce Manager at Adidas

259%

Increase in Average Order Value

13%

Increase in Conversion Rate

5X

Uplift in Conversion Rate

“Insider has become so much more than a technology partner for us. They own our growth targets like their own and always share best practices and industry know-how”

Group Head of Digital Marketing and Ecommerce at Vodafone

6X

Return on Investment in 12 weeks

4.1%

Increase in Average Revenue Per User

64%

Uplift in Lead Generation

“We couldn’t believe how quick [it] was to set up and the results have ben incredible. Insider enabled us to build relevant campaigns across nearly 30 different customer segments.”

Ecommerce Director at Slazenger

49X

Increase in Lead Collection via Instory

40%

Increase in CVR via Hellobar

700%

Increase in Lead Collection via Web Suite

Industry-first solutions to amplify customer engagement

Instory

Boost engagement and conversions with captivating social-media like full-screen experiences to help shoppers discover the best products in the quickest time.

Read More

Eureka

Make it easier for users to find exactly what they’re looking for, in the shortest time with AI-powered search recommendations.

Read More

WhatsApp Commerce

Deliver web-style end-to-end buying experiences, while leveraging the power of two-way conversational messaging.

Read More

Sirius AI™

Achieve 60% higher productivity and efficiency with Generative AI led segmentation, customer journeys, and campaign content.

Read More

What our customers say

Insider offers a multitude of segmentation options to send personalized WhatsApp campaigns. We love their templates library and the opt-in templates have helped us grow our subscriber base.

Ecommerce Director

Birkenstock

“With Insider’s powerful AI, we were able to engage our users to take the step from browsing to purchasing – all because they received more relevant and personalized offers. We were able to see a 25% increase in conversion rate in just one week.

Digital Marketing Director

A.S. Watson Group

“Insider’s Growth Consultants have helped us with the ideation, creation, and execution of campaigns after onboarding. Their pre-built templates save loads of time and effort, allowing us to run several campaigns simultaneously.

Digital Content and Web Design Director

Puma

We were also delighted to find Insider lived up to their promise of a fast and effortless integration—it was so easy to get up and running, with the platform delivering ROI within days.

Marketing and Service Design Group Head

Allianz

With Insider’s platform and customer support team, we have achieved 12x ROI in 6 months. Smart Recommender helped improved the relevancy of product recommendations and Web Push, helped us drive back traffic into our website

Marketing Director

Decathlon

We were also delighted to find Insider lived up to their promise of a fast and effortless integration—it was so easy to get up and running, with the platform delivering ROI within days.

Marketing and Service Design Group Head

Allianz

Insider offers a multitude of segmentation options to send personalized WhatsApp campaigns. We love their templates library and the opt-in templates have helped us grow our subscriber base.

E-commerce Director

Birkenstock

With Insider’s platform and customer support team, we have achieved 12x ROI in 6 months. Smart Recommender helped improved the relevancy of product recommendations and Web Push, helped us drive back traffic into our website

Marketing Director

Decathlon

“With Insider’s powerful AI, we were able to engage our users to take the step from browsing to purchasing – all because they received more relevant and personalized offers. We were able to see a 25% increase in conversion rate in just one week.

Digital Marketing Director

Watson Group

“Insider’s Growth Consultants have helped us with the ideation, creation, and execution of campaigns after onboarding. Their pre-built templates save loads of time and effort, allowing us to run several campaigns simultaneously.

Digital Content and
Web Design Director

Puma

#1 AI-native Omnichannel Experience and Customer Engagement Platform

The end-to-end platform with an integrated CDP to fuel journey orchestration across the widest set of channels to deliver experiences as unique as each customer – with the fastest ROI, higher efficiency, and better results.

© 2025 Powered by Insider. All rights reserved.