Join us to discover how Prudential increased banking loan application rates by 70% with AI-backed segmentation

2 Years of Digital Empowerment in a Glance!

Wednesday, November 22 | 11 AM London | 2 PM Gulf Standard Time

2 Years of Digital Empowerment In a Glance!

Wednesday, November 22 | 11 AM London | 2 PM Gulf Standard Time

Ever since 2021 Insider is powering Prudential to enhance omnichannel personalization  resulting in increased personal loan application & credit card application:

In this exclusive workshop with Prudential and Insider — we dive into the tactics that Prudential used to:

  • Increase loan application
  • Decrease form abandonment rate 
  • Increased log-in rate

Join us in this exclusive chat with Emily Maddox (Banking & Finance – Global Digital Growth Director) for an inside view on Prudential’s secret sauce for customer experiences.

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Insider X Prudential

Prudential increases banking log-in rates by 21% with segmentation

Prudential’s decision to go with Insider was backed by Insider’s unified-channel approach — which allowed for Prudential to deliver personalized banking experiences across all touchpoints. Insider further provided a unified customer profile which allowed Prudential in gathering both web and mobile data in one single screen, in addition to being able to collect behavioral and real-time user data.

Read the success story

Insider for Banking & Finance

Strategies to drive revenue and customer loyalty for Financial Services

Proven strategies to build a loyal customer base by personalizing customers' omnichannel experience.

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Meet The Speaker

Emily Maddox

Banking & Finance- Global Digital Growth Director 

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