Join us to discover how TV Azteca increased viewer engagement by 33%, boosted ad campaign CTR by 27%, and grew digital subscription conversions by 19%!

Wednesday, October 15 | 1:00 PM London | 4:00 PM Gulf Standard Time
5 additional time options are in the form on the right - please select your slot.

Insider has been powering TV Azteca to deliver personalized media experiences across web, mobile, and streaming. By leveraging predictive segmentation, contextual overlays, and dynamic re-engagement campaigns, TV Azteca achieved a 33% uplift in viewer engagement, a 27% increase in ad campaign click-through rates, and a 19% boost in digital subscription conversions — transforming casual audiences into loyal viewers and subscribers.

Join the Masterclass

Meet The Speaker

Anna Taeschner, Media & Entertainment – Global Digital Growth Directo

In this exclusive masterclass with TV Azteca and Insider, we dive into the strategies TV Azteca used to:

  • Drive higher ad engagement with targeted overlays and contextual prompts

  • Increase viewer retention by personalizing video recommendations

  • Grow digital subscriptions through tailored upsell and membership offers

  • Reduce churn by reactivating silent viewers with dynamic campaigns

  • Optimize content discovery across channels with AI-driven personalization

Join us in this exclusive chat with Anna Taeschner (Media & Entertainment – Global Digital Growth Director) for an inside view on TV Azteca’s viewer experience strategy.

Anna Taeschner
Media & Entertainment – Global Digital Growth Directo
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Insider × TV Azteca | Transforming engagement in digital media

Insider × TV Azteca | Transforming engagement in digital media

By using Insider’s Architect journeys, segmentation, and personalized content flows, TV Azteca delivered stronger engagement and monetization. The result: +33% viewer engagement, +27% ad CTR, and +19% subscription conversions.

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